Australian travel organisation Bound Round is publishing a disability-specific magazine, Travel Without Limits, which champions inclusion and accessible tourism. Many people with disabilities struggle to plan trips, so brands are beginning to lean into their needs and facilitate accessible travelling. We explore the insights behind this and why Bound Round is catering to disabled aussie travellers.
Bound Round's launch of ‘Travel Without Limits’ targets the accessible tourism industry, which represents $10.8 billion of the Australian economy and surpasses the Chinese inbound market of $10.4 billion. The magazines provide valuable advice, tips and reviews on all aspects of travel. “Often, the information needed to travel with confidence when you have additional needs requires specific and detailed stories. We believe these should be written by people with lived experience. So we’ve brought together contributors and partners to share stories and experiences to help you plan, prepare and feel like our readers can travel without limits,” said Julie Jones, co-founder and executive editor.
There are 4.2 million Australians living with a disability, and according to travel booking platform Amadeus, 46% of travelers with a disability identify a lack of essential destination information as their greatest challenge. Travel Without Limits addresses this by informing and inspiring travelers with disabilities, with content written by those with first-hand experience. In the UK, brands like Accomable allows users to book hotels and flights suited to their disability, with the option to reserve things like adapted hire cars and medical equipment.
Aaron Hanaphy is a behavioural analyst at Canvas8, which specializes in behavioral insights and consumer research. As a synth-loving semiotician you’ll either find him fiddling with filters or diving deep into the cultural nuances of anything from bad TV to brand language.
