According to GQ Australia, what's 'sexy' in men's fashion is about to change. Not only is ‘sexy’ getting a rethink across European runways and in the US – where older male celebrities are being embraced as models – but Australian brands are adopting the idea of men showcasing their bodies in a way that has historically been expected of conventionally attractive female bodies. Australian designer Dion Lee is credited as one of the originators of ‘sensuality-imbued menswear’, and he offers playful takes on gender norms by featuring unisex corsets in his collection, which Steff Yotka, fashion news and emerging platforms editor at Vogue, calls “second-skin sexiness.”

As men's fashion evolves, so is the general idea of what's considered sexy or attractive. Single adults are increasingly quoting different priorities when dating, with 57% of Australians saying emotional availability has risen in significance, while 24% of people say physical appearance has become less important to them – demonstrating how gender stereotypes are changing and pointing to a growing attitude that 'sexy' is what feels good or makes you feel confident. Savage x Fenty, for example, is embracing this idea, as the brand looks to 'degender' male clothing, highlighting an opportunity for others to similarly enable audiences to explore, while gaining their loyalty and high engagement in return.