Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

What’s driving a mini-exodus from capitals to regional cities? Why are young people keen to axe Australia Day? And who are the winners and losers in the gig working revolution? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Australians in 2020.

Converse is encouraging conversations around culture with a wall mural in Melbourne that depicts Indigenous identity. As people increasingly connect with brands over shared values, campaigns that support a meaningful cause are becoming all the more essential in engaging with consumers.

As societal and environmental ills mount, Aussies are demanding that brands and the government take more responsibility for the impact their decisions have on everyday life. What issues are most pressing for people Down Under and how are their ethical expectations being met?

Amid growing movements calling for colonised places to address harm and marginalisation of indigenous peoples, Australia Post will deliver to traditional place names. In doing, it's setting an example for the impactful support of indigenous culture and communities.