Digital forms of technology, whether that be health apps or wearable devices such as smartwatches and fitness trackers, are taking over the healthcare industry. As traditional healthcare is put on the back burner due to a range of environmental, economic and societal factors, many in America are placing more trust in health tech that puts control back in the hands of the user.

A survey conducted by AnalyticsIQ revealed that 46% of Americans used at least one type of consumer health technology in the first half of 2023. The most commonly used tools were blood pressure devices, with six out of ten Americans using them, followed by sleep monitors (21%), and ECG monitors (11%). Morning Consult also found that two in 5 U.S. adults now use health apps, an increase of 6 percentage points since late 2018.

Health tech has experienced a boom since the pandemic left doctors and hospitals with massive backlogs. As a result of reduced access, people have shown a growing trust in healthcare technologies worldwide. From at-home care technology to web platforms targeting patients with chronic diseases, ever-evolving technologies are helping people to gain more control over their wellbeing.