Arnika Thakur is a New Delhi-based independent journalist. She has written about businesses across sectors like finance, hospitality, start-ups, and technology. She has worked at Reuters and was previously the digital editor of 

. Her stories have explored the intersection of technology and society, latest developments in fintech, role of women in business, and issues of sustainability. She has a master's degree in English literature and has occasionally written about fashion, books, art, and culture. She is also the co-founder and editor of women's health and wellness platform Femoai.com.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Jyoti Jagasiais an associate professor of information management and analytics at the S. P. Jain Institute of Management and Research.

Shailesh Chitnis is a fellow in high-technology geopolitics at the Bengaluru-based think tank Takshashila Institution.

Harish Bijoor is a business and brand strategy expert and the founder of Harish Bijoor Consults Inc.

India

Technology

Personal tech

Physical health

Economic Times

Entracker

Interview with Jyoti Jagasia conducted by the author

Financial Express

Times of India

Gizmochina

The Hindu Business Line

TechCrunch

Financial Times

Interview with Shailesh Chitnis conducted by the author

Best Media Info

Tribune India

Mint

PepsiCo India

Passionate In Marketing

Brand Equity

Interview with Harish Bijoor conducted by the author

India’s wearable market is booming, boosted by increased awareness about health and fitness post-pandemic. Dominating the market in the country is boAt, a brand that has seen widespread popularity thanks to products designed specifically for an Indian audience at an affordable price.