As older Gen Zers get married they're approaching wedding celebrations in ways distinct from other generations. Zillennials want to make a statement when they tie the knot and they want their wedding celebrations to feel true to them, which is being achieved through a blend of tradition and tech.
The Knot’s 2022 Real Weddings Study surveyed around 12,000 married and newly engaged couples in the US, including older Gen Zers around 25. 83% stated that photo/video was the most important element of their wedding day and they are more likely to provide guests with the tools to take their own photos, 67% reported a grand entrance/exit as a crucial factor, and 40% cited ethnic, religious, and/or cultural wedding elements as a high priority.
Pressures to hit societal milestones such as getting married are high for younger generations, with 77% of Gen Yers and 83% of Gen Zers experiencing “milestone anxiety” relating to reaching and achieving big life events such as marriage.
With attitudes towards marriage in a constant state of flux, Zillennials are approaching marriage from their own unique perspective and are intertwining the aesthetics of times past with futuristic sensibilities to find a sense of comfort and excitement in the wedding experience.
