Globally, consumers are prioritising sustainability more than ever.

A survey by the IBM Institute for Business Value (IBV) found that in 2022 51% of 16,000 global consumers said environmental sustainability was more important to them than it was in the previous 12 months, and 93% said the impact of the pandemic had influenced their views on sustainability.

Consumers are backing up their eco-views with their wallets, and a joint study from McKinsey and NielsenIQ found that products that claim to be environmentally and socially responsible are seeing a growth in sales.

With global industry standards being put into action via incoming legislation and consumers holding businesses accountable, what does this mean for brands looking to implement sustainable strategies?

As brands struggle to balance making their products and logistics sustainable while growing their bottom line, we thought we’d dig a little further into this topic to help brands and businesses make the right choices now before it's too late to adapt.

Unlock key brand examples and actionable insights that you can incorporate into your marketing, product and innovation strategies with our consumer insight sustainability-focused report.

In this report you’ll learn:
💡 The bigger picture and what’s coming - get prepared
💭 5 ways to engage people in sustainable behaviour - how they think
❗️ 6 brands to learn from who are nailing their strategies - inspire yourself
✨ 5 case studies where we’ve made a direct impact - what we know works

Download the report here to learn more about how to adopt sustainable strategies into your business going forward.