Memorial rituals for pets are becoming increasingly popular among a new generation of pet owners, with 33% of funeral homes now providing services tailored for pets. More grieving pet parents are exploring options such as taxidermy, bone preservation, and personalised urns as ways to cope with their loss, often at considerable cost, sometimes amounting to thousands of dollars.

Persistent financial pressures are reshaping the traditional milestones of adulthood for younger generations, prompting them to reassess priorities and increasingly choose not to pursue parenthood. As a result, pet parenthood and owning a 'fur baby' look all the more appealing with 67% of Americans aged 18 to 26 choosing to become pet owners instead of having a child.

As birth rates in the US reached historic lows in 2023, pet ownership is on the rise, with Gen Y comprising the largest segment of current pet owners. This shift highlights how pets are playing an increasingly vital role within the family unit, prompting greater awareness and care for their wellbeing among pet owners and the rituals associated with memorialising furry companions.