10 May 2024Read of the weekYoung Americans Fall Behind Financial Milestones
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Young Americans are disillusioned with their finances. A survey has revealed that most Gen Zers and Yers feel they’re starting from further behind other generations, and are struggling to keep pace with traditional markers of success such as homeownership and financial stability.

Author
J’Nae PhillipsJ'Nae Phillips is a Senior Insights Editor at Canvas8. After an early career working in fashion and media, her passion for culture and journalism grew and she made the transition to writing and editing full-time. She specialises in fashion, trends, cultural shifts and all of the good stuff that gets people talking.

A survey commissioned by USA Today has revealed that 65% of Generation Z and 74% of Generation Y believe they are starting from a less than favourable financial position compared to older generations at the same age. This sentiment is echoed across demographics, with two-thirds of all Americans agreeing that younger individuals today face challenges that previous generations did not encounter.

With a gloomy outlook on achieving traditional markers of success like owning a home or getting married, Gen Y and Gen Z are reevaluating their perception of a fulfilling life. In a Canvas8 survey, 72% of Gen Y in the United States acknowledge that their approach to significant life milestones is more adaptable than that of previous generations, although 77% still consider these milestones important.

Many younger generations are adapting to this pessimistic economic climate by defining flexibility as a form of stability or choosing alternative paths such as pet ownership over starting a family. Some are embracing ethical non-monogamy or intentional communities instead of adhering to conventional family structures. As life milestones transform, younger individuals are proactively addressing financial challenges with adaptability and innovation. By prioritizing financial literacy, exploring alternative income streams, and redefining personal goals, they are carving out paths that offer resilience in the face of economic uncertainty.