With the pandemic forcing people to spend closer to home and heightened geopolitical tensions shining a spotlight on national identity, it’s no surprise that local brands are thriving in China. But how exactly are companies playing up their heritage? And what does ‘made in China’ now imply?
Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital expert and book author, recognised by Thinkers50 as a ‘guru on fast-evolving trends in China.’ She is the founder of ChoZan 超赞, a China digital consultancy and Alarice, a China-focused marketing agency. Ashley and her team help the world's top companies and brands learn for China and learn from China. She is also a sought-after professional speaker covering topics around customer centricity, the future of retail, and technology in action. Ashley is the author of 11 books on digital China. She has over 95,000 followers on LinkedIn and runs a popular China themed show on her YouTube channel with 350,000 subscribers.
Sophia Dumenil is the co-founder of The Chinese Pulse, a creative trend foresight and consulting agency dedicated to contemporary China. The Chinese Pulse works with fashion, beauty, luxury, and lifestyle brands to develop marketing and communication strategies, and helps them decode the latest societal insights.
Louis Houdart is the group CEO of design firm Creative Capital China, which specialises in retail branding and storytelling for the Chinese consumer market. Part of the Altavia Group, the agency is headquartered in Shanghai and Hong Kong, with offices in New York, Shenzhen, and Jakarta.
Delle Chan is a London-based writer and editor who covers everything from food and travel to science and sustainability. She has contributed to various publications including The Guardian, CNN Travel, the South China Morning Post, and WIRED UK.
