As faith in business leaders and institutions falls, people are placing more trust in others like them. In this context, customer reviews become a powerful tool for building brand trust. Canvas8 spoke to Monika Rawal to understand the factors influencing people’s responses to product reviews.
Department stores today look massively different than their predecessors of centuries past. But as brands look to keep up amid a changing retail landscape, there are lessons to be learned. Canvas8 spoke to Gemma Jones to uncover what the future of department stores might look like.
How TikTok is changing the world of candy shopping
report·
16 Jan 2025
TikTok has revolutionized the world of candy buying, by driving sales of the ultimate impulse purchase through sensory videos, viral trends, and a unique ‘shoppertainment’ retail environment that blends entertainment with e-commerce.
How tech and quick commerce are transforming Indian beauty
report·
8 Jan 2025
India’s beauty market is evolving rapidly, fuelled by the convenience and discoverability of e-commerce, social media, and quick commerce platforms. As Indian’s embrace premium products and tech tools like virtual try-ons, brands are racing to capture attention, especially in Tier 2 and 3 cities.
Influencer and user-generated content (UGC) is powering a second wave of popularity for K-beauty, following a global trend that values authenticity over celebrity ambassadorships. In this shifting consumer landscape, brands are creating inclusive products and tapping more diverse creators to represent them.
How might political uncertainty impact consumer decision-making? What role does ‘flex’ culture play in Gen MZ’s spending habits? How has solo living impacted cultural trends? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in South Korea in 2025.