The desire for a no-nonsense cup of joe isn’t limited to the Antipodes. The US and UK 

 campaigns took aim at pretentious coffee, promising a flat white with none of the fancy flourishes. But with coffee consumption 

 visiting a cafe once a week, there’s room for simple and discerning palates alike. For those who want the best of both worlds, Burger King has launched a 

 that offers drinkers one small-batch brew daily for just $5 a month.

As the coffee world and wellness movement slowly merge, novel ways to consume the beverage are emerging – from stirring full-fat butter into a 

 brew to optimise one’s high, to sipping on 

 carbonated, botanical-infused coffee drinks. Although there’s plenty to be said about caffeine’s power to boost productivity, increased anxiety and irregular sleep patterns are among the negative side effects. Some caffeine aficionados are turning to energising alternatives like 

 – a blend of adaptogenic mushroom compounds – or 

, whose active ingredient, guayusa, is similarly boosting without the crash.

The UK is home to over 24,000 coffee shops, with three new establishments opening daily. But how do they fit into Britons’ everyday lives? Canvas8 spoke to 20 café-goers from across the country to understand why they visit these spaces and whether they prefer chains or independent shops.

What’s bringing Britons into coffee shops?

With 27% claiming they ‘cannot survive’ without it and 75% having at least one cup daily, it’s fair to say that Australians love their coffee, leading many to seek the highest quality and most consistent brew to suit their complex flavour profiles. How have they become such discerning drinkers?

Why are Australians such coffee connoisseurs?

Are ‘better for you’ snacks on their way out? Are Gen Zers the last generation of session drinkers? Will 2025 be the year that nightlife makes its comeback? In this chapter of the 2025 Expert Outlook, we speak to three experts about how people are dining with less cash to spare.

2025 Expert Outlook on Eating and Drinking

Through limited-edition flavors, a focus on nostalgia, and attention to TikTok, Goldfish is successfully bridging generational gaps and bringing its snack to more people. What do brands need to know about the company’s resurgence in modern times, and what can they learn?

How Goldfish is using nostalgia to reach a new generation

With the launch of Smidgin, a high-botanical gin intended to be used in short pours to make low-alcohol cocktails, Suffolk-based brewery Adnams is taking new, flavour-forward experiences to the increasing British demand for low-alcohol beverages. What does this say about what sober drinkers desire?

Why Adnams’ Smidgin mixes hyperlocal buzz for sober drinkers

The social enterprise Plate It Forward brings community to the kitchen by providing a safe working space for some of Australia’s marginalised individuals. Dining there means donating a meal to someone in need, touching on Australians’ core values and connecting with them beyond just a transaction.

Why Plate It Forward serves expat cuisine for an Aussie cause

As people are looking to streamline their busy lifestyles, meal preparation remains an obstacle for many – and especially younger generations. Catering to them, Heinz has rolled out a carbonara sauce as a quick and easy solution for pasta fans with on-the-go lifestyles.

Heinz woos convenience-seeking Gen Z pasta lovers

As the realities of climate change start to threaten the production of raw ingredients, businesses are having to pioneer adaptable strategies to meet demand. Production in the cocoa industry is especially high stakes. Innovation is becoming a core strategy to build trust and solve supply challenges.

Cocoa industry uses sustainable solutions to build trust

Amid a nationwide tendency for long work weeks and rigid hierarchies, Suntory stands out in Japan for all the right reasons. The worldwide beverage giant has an employee-first philosophy, treating mistakes as learning opportunities, aligning with Japanese employees’ desire for psychological safety.

How Suntory is helping Japanese people unlearn perfectionism

For a fourth year, Heinz has pledged support for Black-owned restaurants in the US through its grant program. As people call for more equitable solutions to address diversity issues, brands will be challenged to go beyond virtue-signaling and tackle the systemic causes of disparity.

Heinz renews support for Black restaurateurs in the US

Prepackaged cups of ice have been flying off the shelves of Chinese convenience stores this summer. As people continue to look for affordable indulgences, cost-conscious young shoppers are experimenting with drink combos to make cheaper cold beverages that don't involve a trip to a cafe.

Chinese audiences turn to ice-cups for affordable drinks

Soju is one of South Korea’s most popular products. However, its domestic sales have fallen as Gen Y and Z Koreans increasingly prefer whisky, tequila, and makgeolli. Changing drinking habits, influenced by crackdowns on traditional events, now favour mindful social drinking over binge drinking.

What are South Koreans drinking now?

‘Meatfluencers’ are encouraging people to embrace meat-based diets that reconnect with an idealised hunter past. Driven by the ‘manosphere’ but also rising among women, carnivorism represents a rejection of ‘woke’ narratives around health and sustainability and a desire for agency.

The US manosphere drives surge in 'carnivore diets’

As people begin to embrace a more experimental approach to sustainable solutions, designer Jinghan Li is pioneering a new approach to both waste and industry collaboration. Her Project FabriCandy initiative turns waste textiles into edible treats and attempts to show a new way of creating food.

Designer sustainably turns waste fabric into safe sweets

The tourism industry has seen a significant resurgence post-COVID-19, with numerous travellers eager for wine-focused experiences. But in this vast opportunity, how can wineries of any size, from small, family-run ventures to larger operations, truly capitalise on it?

Why is wine tourism booming globally?

Since the 70s, Japan has celebrated Christmas as part of its love for American culture. Despite religious differences, the Japanese adopted a unique holiday tradition that places KFC’s fried chicken at the centre of the holiday table, especially in a culture that loves festivals and convenience.

Why a KFC bucket became a Christmas tradition in Japan

Mexican beer company Tecate has launched Momentitos, an app that syncs with Google Calendar to help friends find time to meet. The move promotes Tecatita Light, a low-alcohol beer claimed to be perfect for casual, everyday meetups and combats the loneliness epidemic that haunts many friendships.

Momentitos offers casual socialisation for damp drinkers

Technology company Delta H Innovations is tackling temperature with a smarter and smaller device that allows warm drinks to cool on the go. The creation has gained GBP 150,000 (roughly $196,538) in crowdfunding and is entering a market that has attempted to crack the self-cooling issue for decades.

Delta H Innovations cools drinks for Britons on-the-go

India faces a severe water crisis, with many people lacking clean drinking water. Water utility company Uravu offers a sustainable solution through water-from-air technology. The brand’s installed modular systems and water bottles urge Indians to reduce reliance on erratic groundwater sources.

Why Uravu designs a futuristic water system for Indians

Chivas Regal and Arsenal announced a new multi-year partnership ahead of the new football season. With Britons decreasing their alcohol consumption, the whiskey brand is appealing to fans by emphasising the values of community, progressing culture, and celebrating collective success.

Arsenal x Chivas Regal taps into football fan community

Research has found that most infant and toddler foods sold in Australia fail to meet the WHO’s nutritional standards. As young parents have to navigate an overwhelming information landscape, brand credibility and trust will factor into their purchase decisions more saliently than ever.

Aussie parents faced with misinformation on baby food

Olympic diver Tom Daley is the face of Malibu's water safety campaign, addressing research that shows many Brits drink before swimming. The initiative combines video messages and custom products to promote responsible behaviour around water, highlighting the dangers of mixing alcohol and swimming.

Tom Daley and Malibu target water safety with summer ad

For almost 100 years, it seems the Year of the Tiger has reigned. In a masterclass of longevity and creativity, brands might learn valuable lessons from the roaring Singaporean beer brand about catering to the ever-evolving tastes, values, and excitement of Southeast Asia.

How Tiger Beer creates fresh buzz among SEA drinkers

The Mid-Autumn Festival's influence stretches globally, touching billions of people of Chinese descent. Specifically, Southeast Asia houses the largest concentration of China's diaspora. What do the region’s localised celebrations of the event look like, and how can brands connect with its citizens?

How have Southeast Asians localised the Mid-Autumn Festival?

Young people's beauty trends are becoming increasingly food-focused, with culinary-aesthetic-inspired online trends taking over the beauty world. As these aesthetics grow in popularity, brands are turning to unorthodox collabs in order to attract Gen Z and Alpha attention.

Beauty brands turn to food collabs for Gen Z appeal

Nestlé’s Nespresso is expanding its product category to honey and honey syrup for the first time in nearly 40 years. As people continue to seek tailored nutrition that focuses on their daily needs, brands can cater to functional dietary requirements by offering healthier alternatives to sweeteners.

Nespresso launches honey range for functional drinkers

Chipotle has collaborated with Wonderskin for Lipotle, a so-called 'burrito-proof' lip stain, just in time for National Avocado Day. Unconventional collaborations are growing as a way for brands to get attention, particularly as Gen Zers lean into increasingly messy eating behaviors.

Chipotle unveils smear-free lip stain for burrito lovers

By evoking nostalgia, maintaining a distinct taste, and strategically integrating itself into American culture, Hershey’s has become a household name. The brand has leveraged its heritage status to become a part of people’s treat rituals and remain inseparable from the country’s cultural calendar.

How Hershey’s melts American hearts with its treats

From health-conscious options to limited-edition collaborations, what people expect from movie theater snacks is evolving far beyond mere popcorn and candy. But what is at the root of this shift? And how can brands within these spaces cater to Americans’ changing preferences?

What do people want from movie theater snacks?

Japan’s fast-food industry is a fascinating landscape where historical roots and modern innovations merge. From the early days of speedy dining to the fusion of flavours and the focus on healthy food, it highlights exciting opportunities for creative culinary innovation and global expansion.

What are Japanese people craving for in their fast food?

Canadian convenience store Ed's in Brookswood has become a viral sensation and unlikely tourist destination. The owner's eccentric personality, unique global snacks, and engaging social media presence have reimagined the convenience store experience, all while preserving a sense of local identity.

How Ed’s in Brookswood turns local charm into global appeal

Black Eats LDN vibrantly celebrates Black-owned food businesses in the capital, with its events and markets showcasing diverse cuisines and supporting entrepreneurs. How does its approach resonate with a new generation’s hunger for authentic and inclusive dining experiences?

How Black Eats LDN gives Britons a taste of Black diaspora

PepsiCo has launched the Planting Pathways initiative to provide opportunities for under-supported and early-stage farmers in Iowa. Intersectional environmentalism is key to developing a diverse and resilient ecosystem, and people are looking for targeted and holistic help from businesses.

PepsiCo pledges to support local farmers

Gen Zers are drinking less alcohol than any other generation. This doesn't mean they lack interest in beverages; rather, they're creating new habits and rituals around drinking, whether it's with alcohol, functional drinks, or low- and no-options. They're drinking mindfully with a focus on wellness.

How drinking culture is changing for Gen Z

Inspired by French cafes, South Korean bakery-cafe Paris Baguette has taken advantage of Koreans’ admiration for European baked goods and their desire to build cultural capital to become a well-loved franchise worldwide. What can other brands learn from its international success?

How Paris Baguette bakes Korean aspiration into pastries

The power of pastries and desserts as mechanisms for comfort and self-care can't be underestimated. Tapping into this, Hotel Chocolat is rolling out its own bakery brand, serving sweet and savoury pastries and hot food, including its signature Chocolatier’s Carrot Cake and a Cacao Pod Pastry.

Hotel Chocolat’s new bakery range delights treat seekers

Heinz has teamed up with Deadpool & Wolverine in a witty campaign featuring a spoof trailer, custom ads, and collectible sauce bottles. Leveraging humor and self-awareness, the collab shows how brands can engage audiences by tapping into pop culture and embracing irreverent meta-narratives.

Heinz x 'Deadpool & Wolverine' courts pop culture fans

Luxury beer is having a moment in China despite beer sales being generally flat. Eschewing bland marketing for traditionally feminine packages and fruitier flavours, young Chinese women are leading a charge among Gen Z to turn drinking into an experience rather than a mundane Friday night activity.

What’s brewing in the world of young Chinese beer drinkers?

British Gen Zers are looking for ‘baby’ versions of their favourite alcoholic drinks, driven by health concerns to seek bite-sized cocktails. As Britons cut down on their drinking, opportunities exist to find fun ways to get damp-drinking Gen Zers to enjoy alcohol in moderation.

Damp drinking Gen Zers opt for 'baby' cocktails

Many health-conscious individuals are reducing their alcohol intake and adopting more moderate lifestyles, but what are they looking for in alcohol-free offerings? Canvas8 spoke to Dr. Scott Taylor Jr. about perceptions of low-and-no craft beers and what may lead people to change up their habits.

Do more with less! The science of ‘nolo’ drink perceptions

Anheuser-Busch InBev is leveraging Olympic sponsorship to support global ambitions for its new Corona Cero brew. With low- and no-alcohol drinks continuing to trend as people embrace sober culture, sponsorship opportunities around traditionally alcohol-centric sports events are shifting.

Corona Cero heroes alcohol-free beer at Olympics

More and more Vietnamese cafes are opening across Portland, meeting a growing demand for Vietnamese drinks and snacks. As people increasingly seek out diverse cuisines, diaspora communities are introducing new foods and flavors to a broader audience while adding their own cultural spin. 

Vietnamese coffee sees surging popularity in Portland

Hope & Sesame has found its footing in Guangzhou and has become one of China’s best. The Dongshankou-set speakeasy’s unique approach to unearthing craft cocktails fostered a global following among alcohol lovers, whose preferences continue to shift toward symbolic beverages and brands.

Why Hope & Sesame crafts liquor journeys in urban China

Discarded Spirits is revolutionising the alcohol industry by transforming food waste into premium liquors. With innovative collaborations and a strong focus on sustainability, the Scottish brand appeals to those seeking purpose-driven products to elevate their drinking experiences.

How Discarded Spirits makes food waste ‘taste beautiful’

Lee Kum Kee has partnered with creative agency Grey Hong Kong to create a retro-inspired convenience store with recipe creator zones, culinary collaborations, and free giveaways. The store shows that even simple cooking ingredients can be made more exciting with sensory experiences.

Lee Kum Kee launches experiential pop-up in Hong Kong

A Mercedes partnership will add DC fast chargers to 100 Starbucks along Interstate 5, the main north-south highway on America's west coast. As EVs transform how we 'refuel', people will seek new ways to spend charging time, turning brief gas station stops into longer, more meaningful experiences.

Mercedes-Benz and Starbucks expand EV charging network

Pret a Manger has announced the end of its coffee subscription programme. The service offered its subscribers nearly unlimited coffee for a monthly fee. As people look to cut costs, they’re looking to give their loyalty to brands that help them save money on daily splurges.

Pret a Manger shutters popular subscription service

Faced with persistently high costs at supermarkets, a lack of space to entertain, and ever-changing dietary needs, many Gen Yers are looking for alternatives to the traditional Christmas dinner. How can retailers and food brands better cater to their festive meal requirements?

What do Gen Yers want from their Christmas dinners?

Coffee culture in Australia was largely modelled after European cafes, but it has since developed its own style. However, new waves of Asian migrants, a growing cost of living crisis, and digital workers using cafes as offices are changing what it means to ‘grab a coffee’ in 2024.

Amid a financial crisis, how are Aussies getting their coffee fix?

As part of its 70th birthday promotions, Burger King has launched the 'Balloon Burst' game, which gives members of its loyalty program a chance to enter sweepstakes and earn points. As loyalty programs become the norm, creative routes that leverage deeper participation are becoming more important.

Burger King launches rewards game for 70th birthday

Costco has begun selling an apocalypse-ready emergency bucket stocked with meals that last over two decades in preparation for emergencies. As the future becomes more uncertain amid heightened social tensions, people are looking for tools to give them feelings of long-term security.

Costco's doomsday buckets signal desire for preparedness

The UK criminal justice system is in crisis. In response to prison system challenges, a craft brewery in Oxford is offering training in ale brewing to previously incarcerated Britons, supporting new starts while addressing labour shortage challenges plaguing the country.

Tap brewery's training targets reoffending rates in UK

Beer has been a part of Japanese culture since the 1800s, becoming the country’s most popular bar drink. But alcohol consumption habits are changing. Young Japanese people do not feel inclined to drink as much as their predecessors did, signalling a need for brands to adapt to new preferences.

What’s behind Japan’s long love affair with beer?

On social media platforms, meals are getting a little calorific. As women embrace the carnivore lifestyle and swap out vegetables for hunks of meat and butter, it’s fueling a shift in diet culture and giving rise to collectives with like-minded, non-mainstream foodie values.

Who are the new lady carnivores?

Dairy company Chobani has developed Chobani Super Milk, a shelf-stable cow's milk designed solely for distribution during natural disasters and to food-insecure communities. As geopolitical and climate instability grows, crisis-ready products are becoming more important for supporting people. 

Chobani addresses instability with stable milk product

Nespresso is looking to give Gen Z an immersive boutique experience to support brand engagement. As personalized interactions continue to prove powerful, brands have an opportunity to create memorable, educational, and shareable moments that reinforce identity and resonate with younger audiences.

Nespresso spotlights immersive coffee iterations

People from Northeastern India have faced prejudice toward their local cuisine. However, as interest in hyperlocal stories grows, YouTubers tackling negative stereotypes are finding global audiences and driving attitudinal shifts by spotlighting the local culture and ecology behind the dishes.

Hyperlocal food content is shifting global prejudices

Swedish research offers guidance for plant-based fermented foods that meet consumer preferences. As audiences try to incorporate flexi diets into their daily lives, this research is paving the way for more appealing and healthier alternatives in the growing flexitarian market.

Swedish researchers develop plant-based fermented foods

First came K-pop, then came K-beauty. Now, the latest instalment of the K-wave has arrived in the UK in the form of cooking. Korean cuisine is taking off among UK foodies, with dishes such as kimchi, tteokbokki, and Korean fried chicken all appealing to British taste buds.

K-wave hits British menus as Korean food surges

Booze culture is shapeshifting in the home country of ‘kanpai!’ With drink experimentations, financial concerns, and changing work-life perceptions buzzing in the mix, does alcohol still have a special place in Japanese society, and where can opportunities be cultivated for brands?

The Japanese are rethinking their relationship with booze

Whiskeys that taste like cinnamon, apple, honey, tropical fruit, cold brew, cookie dough, and even peanut butter have proliferated in the 2020s, gaining serious popularity with consumers – particularly young ones. But what’s driving this flavorful trend, and how can brands tap into it?

What’s behind the rise of flavored whiskey?

San Miguel Brewery is the Philippines’ top beer producer, with a wide range of beer brands that have made a name for themselves locally and internationally. In a country where beer and drinking customs are indispensable, San Miguel is influential in the social and cultural lives of everyday Filipinos.

How San Miguel became a Filipino rite of passage

Malibu and Oatly have collaborated to offer stressed adults a playful escape with their 'Piña Oatlada.' As UK adults increasingly seek breaks from daily routines and stressors, this dairy-free, alcoholic soft-serve provides a fun and tasty sensorial reprieve during challenging times.

Malibu and Oatly offer a cocktail escape for stressed adults

Chocolatiers are seeking cocoa alternatives as prices rise worldwide, looking to supplement its use in chocolate. As climate change makes certain resources more scarce, brands and consumers alike are looking for sustainable alternatives to their longstanding favourites.

Chocolatiers seek cocoa alternatives as prices surge

According to new research, high-income holidaymakers in the APAC region are increasingly planning their vacations around culinary destinations, pointing to a shift in priorities for HNWIs. As travelers grow to demand unique experiences, culinary tourism is becoming a major driver for luxury travel.

Culinary tourism is growing in APAC

Asda is the latest UK supermarket to scrap plans to install refill stations in its aisles. Citing a lack of consumer uptake, the decision is a significant step back in the industry’s war against plastic and highlights how efforts need to be backed by consumer behaviour change.

Asda scraps refill stations as shoppers stick to plastic

Cottage cheese sales are surging as people share recipes online, driven by a desire for an easy, cheap way to get more protein into one’s diet. As people become more health conscious, they’re turning to affordable, nutritious, and versatile staples they may have previously overlooked.

Protein-conscious eaters drive cottage cheese popularity

Eating and Drinking

While there’s no drought in the US sparkling beverages market, Aura Bora manages to rise above other offerings through its tongue-in-cheek social  presence and offbeat flavors that quench Gen Zers’ thirst for new sensory stimulations. But how did they hit the right spot in an overcrowded market?

Why Aura Bora quenches Gen Z thirst with zesty humor

Pure Leaf Iced Tea has launched a campaign encouraging workers to take a break, looking to help employees carve time out of their day and center their relaxation rituals around iced tea. As people aspire to live softer lives, communications are tapping into the ways they’re looking to slow down.

Pure Leaf pushes back against hustle culture

Decaffeinated coffee is seeing increased interest, with one winning the Brewers Cup – typically won by conventional caffeinated options. As demand for better-for-you and functional drinks grows there is an opportunity for brands to support shoppers dialling in their health and wellbeing.

Decaf coffee prestige signals ‘better for you’ demand

Coca-Cola has won the Print and Publishing Grand Prix at Cannes Lions for its ‘Recycle Me’ campaign. As sustainability firmly plants itself in mainstream consciousness, using images of the brand's logo crushed in various ways, the ad encourages a global effort to make recycling a daily habit.

Coca-Cola’s bid to encourage recycling wins at Cannes

With football fandom a global phenomenon, Pepsi Zero Sugar helped UEFA Champions League final watchers stay up until 3 am for the kick-off of the big game. As fandom becomes more dispersed, there are opportunities for brands and teams to embrace the quirks of watching live sports from a distance.

Pepsi Zero Sugar supports overseas football fans

As people hold onto travel despite financial pressures, they expect on-the-ground comforts while they're in flight. To tap into this, EasyJet has teamed up with Costa Coffee to offer passengers an airline-friendly range of cappuccinos, lattes, and other customer favourites.




EasyJet boosts in-flight experience with Costa Coffee

Liquid Death launched its second ad with superhero The Deep from the Prime Video series The Boys, in which he educated kids about the harm of drinking soda in a less-than-acceptable manner. The intentionally disastrous ad was well received online, as was Liquid Death's 'apology' for the campaign.

Liquid Death 'apologizes' for ad with superhero The Deep

Young Americans are driving a growing interest in non-carbonated alcoholic options – including hard teas and fruit-infused alcoholic waters. As a result, new entrants are seizing the opportunity by creating innovative drinks like Boozy Iced Tea and Mom Water and threatening to disrupt the category.

Gen Z prefers bubble-free alcohol

Coca-Cola has unveiled its latest flavour – Coca-Cola Wozzaah Zero Sugar –to celebrate the diversity of the African continent. As people continue to look to brands to represent their culture and heritage, there's a need to amplify local stories through meaningful collaborations.

Coke taps the African market for new flavour 

Luckin’s rapid rise has overshadowed giants like Starbucks. The coffee chain’s reign was cemented in 2023 when it opened 8,000 new stores. Its popularity comes from its high-profile collaborations and social media chic, but will it hold its own against a neo-coffee culture in China?

How Luckin became a staple for China’s coffee lovers

India’s newfound love for speciality coffee is brewing a new era of beverage preferences among local caffeine lovers, driving market trends and redefining cafe enthusiasts’ tastes. This shift presents new opportunities for brands looking to innovate in a rapidly growing market.

What’s fuelling Indians’ newfound obsession with coffee?

‘Dirty soda’ is booming across America. These sweet, simple concoctions underscore a cultural shift towards non-alcoholic options and a desire for diverse, social, and experimental drinking experiences. How can brands tap into the trend and cater to the growing ‘sober-curious’ market?

What’s behind the 'dirty soda' boom?

Capri-Sun is updating its iconic drink pouches with adult-size 96-oz., multi-serve packages of its top-selling, iconic Fruit Punch flavor – its first innovation in nearly a decade. The brand is looking to appeal to the identities and beliefs of nostalgia-obsessed 'kidults.'

Capri-Sun updates packaging for nostalgic kidults

Coffee consumption in the US has halved since 1946, with new working schedules and beverage options shifting how Americans caffeinate themselves. With people less dependent on coffee, they're looking for novel ways to get an energy fix, including through new and different drinks. 

Americans are drinking less coffee

China's coffee industry is booming, driven by the growth of independent cafes that are attracting coffee enthusiasts with unique offerings and community events. The trend is spreading from megacities to smaller towns, where localized flavours and cultural experiences are winning over residents.

Coffee craze booms in China through hyper-local flavours

Ready-to-drink coffee beverages are exploding in popularity among young people, with sweet drinks leading the growth. As the price of a latte continues to rise in coffee shops, young people new to the category are turning to sweetened RTD options in order to get their daily caffeine fix.

Young people gravitating towards RTD coffee

In Brazil, coffee production remains largely in the hands of a more affluent White population, with Black people still being associated with slavery within this industry. Cafe di Preto is a high-end coffee company that works to break this stereotype by empowering and working with Black farmers.

Cafe di Preto empowers Brazil's Black coffee producers

Gen Alphas have high levels of eco knowledge, and over half are at least somewhat hopeful for what the future holds. To equip future generations with green skills, Dutch coffee company De Koffiejongens has invited kids to its Board of Little Directors to get them involved in eco workshops.

Coffee company hires kids for Board of Little Directors

The Nescafé espresso concentrate taps into younger generations' taste for iced drinks and makes at-home enjoyment easier. As coffee consumption continues to evolve, offerings like this provide both customisation and convenience for those looking to expand their drink options.

Nestlé launches espresso concentrates for cold drinks

Singapore’s ‘national favourite oat milk brand’ is winning over Southeast Asians’ taste buds. As Oatside Oat Milk caters to the region’s lactose intolerance and sense of humour, more individuals are championing Asia’s first ‘full-stack’ oat milk brand to lead the alternative dairy market.

How Oatside tickled the dairy needs of Southeast Asians

Nightlife in the UK is suffering as young people across the country are spending more time on healthy and sober hobbies than they do going out. While young people are looking for alternative venues for socialisation, bars are turning to novel ways to attract young patrons.

UK nightlife suffers as Gen Zers socialise sober

Coca-Cola has launched Coke Soundz, an innovation that sees the drinks giant step further into the world of AI. The digital instrument bottles up distinctive sounds to add a 'sense of optimism' to music for producers and DJs, positioning the brand as future-facing and optimistic about AI's future.

Coca-Cola leverages AI with soda-themed sound machine

Nestle has launched Espresso in India in an effort to meet a growing demand for premium coffee in the country. This launch aims to elevate the brand’s coffee experience with a sustainable twist and appeal to value-driven consumers who are seeking local-driven luxury products.

Nestle launches premium sustainable coffee range in India

Coca-Cola Australia has a fresh addition to the Coca-Cola Creations line-up: the K-Wave Zero Sugar. Its launch aims to celebrate fans and their dedication to K-pop artists, utilising AI technology to offer immersive and participatory experiences to help create deeper fandoms.

Coca-Cola Australia offers immersive K-pop experience

Emma Chamberlain and Kendall Jenner are teaming up for an espresso martini kit, blending Chamberlain Coffee's Gen Z appeal with Jenner's 818 tequila. Targeting Gen Zers, the collab taps into pop culture and offers both alcoholic and non-alcoholic options, catering to evolving preferences.

818 x Chamberlain create espresso martini kit for Gen Z

Poppi began as a small, Texan family-owned beverage brand known as Mother. Since rebranding in 2020, the prebiotic, apple cider vinegar-based soda has launched a massive 360-degree marketing campaign, found a large Gen Z market, and become a burgeoning competitor for the likes of Coca-Cola and Pepsi.

Why Poppi provides fun sodas for Gen Z health buffs

Acting as a home away from home, equipped with gaming consoles, board games, vinyl players, and film screens, a new breed of socialising spaces is encouraging visitors to connect and engage in person. These venues foster community and belonging in an increasingly isolated digital landscape.

Why Southeast Asian hobbyists are flocking to co-playing spaces

Mountain Dew has reached out to gamers and outdoor enthusiasts alike in an unlikely crossover, looking to market to niche audiences with a line of outdoor gear. Brands are intentionally targeting interest-based communities to build loyalty and excitement among peer groups online and in person.

Mountain Dew targets gamers and outdoor enthusiasts

PepsiCo has created a distinct Flamin’ Hot brand, separating it from its former place scattered under different flavors of chips. Gen Zers have exhibited a strong preference for spicy food, and brands are responding by adding heat across their product lines to cater to adventurous eaters.

PepsiCo brings the heat with Flamin' Hot rebrand

Coffee and soft drinks

People’s coffee preferences are becoming more complex

https://cdn.sanity.io/files/1mk9ifx4/production/548040423d6ad041e008d0f9cc037a857919943b.pdf