Meat & Livestock Australia's (MLA) latest lamb ad tackles the pervasive negativity of online culture, urging Aussies to ditch the comments section. With social media continuing to fuel absurd disputes and division, this campaign serves as a timely reminder to prioritise real-life interactions.

Annual Australian lamb mocks online negativity

In line with the state’s plan to reduce its obesity rate, it’s enacting a blanket on advertising for unhealthy food and beverages. As Aussies strive to adopt healthier lifestyles, public institutions and brands are stepping up to support and empower them on their wellness journey.

South Australia backs junk food ad ban on public transit

Dublin's Drumcondra Bridge has become a viral Gen Z shrine – to cherry tomatoes. Now dubbed “Cherry Tomato Bridge” and sporting its own Google Maps listing, its rise shows how Gen Zers blend humour with DIY localisation, reclaiming public spaces amid rising living costs and urban fatigue.

"Cherry Tomato Bridge" reflects Gen Zers' hyper-local needs

Hybrid desserts combine nostalgia, novelty, and shareability by pairing familiar flavors with inventive twists. They deliver sensory, cultural, and emotional appeal in today's experience-driven world. What’s fueling their meteoric rise, and how are they reshaping our connection to food culture?

What's driving the love for hybrid desserts?

William Grant & Sons-owned Glenfiddich whisky launched a luxury art-rental experience in partnership with digital art pioneer Rise Art. This is a growing trend in the luxury sector - by reducing the financial burden of ownership, brands are democratising high-end experiences.

Glenfiddich’s art rentals enhance the whisky experience

Heineken’s new global Dry January campaign highlights the stigma often faced by those choosing non-alcoholic options. With more people reducing alcohol consumption, the campaign serves as inspiration for brands looking to challenge harmful and stereotypical perceptions of drinking culture. 




Heineken breaks teetotal taboos amid Dry January uptick

In an ad campaign for its whey protein line, Wellbeing Nutrition beckons Indians to embrace a more mindful approach to fitness. India’s booming wellness industry is exciting for brands, but to win with this highly diverse market, they must unpack the nuances and negatives of aspirational lifestyles.

Wellbeing Nutrition challenges hustle culture in India

A 2024 study found that households with at least one person on GLP-1 weight-loss drugs have a 6% drop in grocery spending. The increasing acceptance of weight loss drugs is driving people to reevaluate their food purchases and pushing brands to change what they're selling and how they're reaching their audiences.

Grocery spending dips as Americans embrace weight-loss drugs

McDonald’s has launched its new value menu, the McValue, a budget-friendly platform for cash-strapped Americans. As people reconsider their food and drink choices in times of financial uncertainty, brands can create small, affordable moments of pleasure by emphasizing the value of little treats.

McDonald’s launches McValue for budget-conscious treats

German Doner Kebab (GDK), a premium kebab chain from Glasgow, Scotland, has launched its first-ever US marketing campaign, developed by creative agency Quality Meats. The provocative campaign, aimed at Gen Z, aims to introduce Americans to the German Doner Kebab with meme-worthy irreverence.

GDK courts curious US Gen Z with humorous kebab campaign

To court the rising segment of sober revellers, the Ritz Paris has created a signature mocktail menu inspired by astrology. While the debate around Dry January remains heated in France, brands can borrow the language of luxury and sensory immersion to shine a new light on the NoLo (no- or low-alcohol) drinking experience.

Ritz Paris welcomes NoLo shift with signature mocktails

TikTok has revolutionized the world of candy buying, by driving sales of the ultimate impulse purchase through sensory videos, viral trends, and a unique ‘shoppertainment’ retail environment that blends entertainment with e-commerce.

How TikTok is changing the world of candy shopping

Not Guilty, the Australian zero-alcohol wine range, is now available in the Canadian market. The brand aligns with the rising demand for NOLO beverages among younger generations, who want balance, moderation, and high-quality, healthy alternatives to alcohol.

Not Guilty appeals to Canadian damp drinkers

English Premier League football club Tottenham Hotspur has announced a new partnership with Paris Baguette to enhance its fans' match day experiences. People want holistic experiences like this so they can combine their interests and discover something new.

Spurs x Paris Baguette tap experience-driven sports fans

Young Americans are moving away from wine, challenging its long-held cultural dominance. Viewing alcohol as unhealthy and opting for sophisticated alternatives is a cultural shift that reflects changing attitudes toward drinking and indulgence. Can the wine industry adapt to these evolving preferences?

Why wine isn't winning over young Americans

People are increasingly relying on the convenience of technology to bring the worlds they see on their screens to life. Recognising this, Samsung has unveiled an AI-powered feature that enables people to get recipes for the food that catches their eye when watching TV.




Samsung TV taps into show-inspired cravings

While the home brand struggled with furniture profits in Australia, it saw a boom in dining profits as people flocked to its affordable meals. This finding highlights how people are willing to spend on immersive yet functional experiences as living costs continue to rise.

Rise in immersive home eating sparks IKEA dining growth

Netflix has released a trailer for Meghan Markle’s new cooking show, With Love, Meghan. Critics have labeled it as pretentious, igniting a broader debate about the elitism within the lifestyle content genre, the culture of wellness, and resurgent tradwife aesthetics.

Meghan Markle’s new show sparks elitism backlash

The US whiskey market is increasingly powered by Gen Yers and Zers. This new generation of whiskey drinkers comes with new preferences and priorities, including an increased focus on women distillers, a penchant for surprising and sustainable flavors, and an affinity for whiskey as a social drink.

Who are the new whiskey drinkers?

The US is experiencing a post-pandemic renaissance of independent bakeries. The spike is part of a broader small business boom and reflects the ‘little treat’ philosophy of consumption, which prioritizes affordable moments of everyday indulgence and quality over quantity.

‘Little Treat’ culture fuels US bakery boom

For the first time in a long time, young Australians are drinking less than older generations. This, in turn, has driven an increase in non-alcoholic drink sales and a decline in traditional liquor sales. So what’s behind alcohol losing its appeal? And what are young Aussies drinking instead?

Why are more Gen Z Aussies turning to mindful drinking?

With GLP-1 medications like Ozempic well and truly in the zeitgeist, Nestlé has dropped a shake designed to boost the natural production of GLP-1s to help people manage their appetites. The product’s relative affordability is a draw for those considering the medication but put off by its cost.

Nestlé shake taps into buzz around GLP-1s

The startup aims to provide virtual access to dietitians to help people treat chronic illnesses and other health concerns through tailored nutrition plans. Platforms like these offer approachable solutions as people continue to prioritize personalized health and longevity.

Culina connects health buffs with registered dietitians

Growing influencer support for Robert F. Kennedy Jr.'s Make America Healthy Again initiative highlights a growing overlap between wellness and far-right conspiracies. This amplification highlights new bouts of alternative belief systems that may strengthen during Trump’s second term.




Wellness gets political in RFK Jr.'s 'MAHA' initiative

As fast food prices soar in the US, people are rediscovering casual dining in their search for better value. Chili's success shows how sit-down restaurants are winning over budget-conscious diners through simpler menus, competitive prices, and an effective social media strategy.

Why cash-strapped diners value the compact menu at Chili's

How might political uncertainty impact consumer decision-making? What role does ‘flex’ culture play in Gen MZ’s spending habits? How has solo living impacted cultural trends? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in South Korea in 2025.

A Cultural Snapshot of South Korea: 2025

Grubhub's 2024 report revealed that Americans maximized their orders during the year, from ordering extra protein to getting delivery at hotels. These findings reflect the normalization of instant gratification and people's desire for services to meet their exact needs.

Americans went all in for dining delivery in 2024

Coca-Cola is facing a backlash after pushing back its packaging sustainability goals to 2035, reducing its earlier ambitions. The company's admission that it has fallen behind on its 2025 and 2030 targets highlights the challenges involved in implementing sustainability solutions.

Coca-Cola announcement highlights sustainability battle

While younger Germans are more open to consuming plant-based meat products than older demographics, they still have doubts about alt meat’s health benefits. Brands have the opportunity to offer Gen Zers products that offer both quality taste and safety assurance. 


Plant-based meat courts interest from German Gen Zers

General Mills launched a protein-boosted Cheerios line to make breakfast cereal more nutrition-focused. This move illustrates how brands can respond to people's increasing desires for accessible ways to enhance their wellbeing and lifestyle through food and drink.

Cheerios levels up protein in breakfast cereal

Hellmann's has debuted Unilever's first island on Fortnite, where players can compete in food-themed games in a fun and unique phygital experience. With food and drink integral to how people express themselves, brands can expand the meaning of mealtimes by leveraging gamification and play.

Hellmann's turns to gamification to enhance mealtimes

Café di Preto is a micro-roaster that actively promotes Black protagonism in the Brazilian coffee market by prioritising diversity at every stage of the production process, from the plant to the cup. It's a great example of a brand shining the spotlight on underrepresented communities.

How Café di Preto revives coffee's Afro-Brazilian heroes

Crumbl has partnered with Dove to release a range of cookie-scented cosmetics. The baked goods brand owes a lot of its success to teenage girls, who fastidiously track – and candidly review – its weekly flavor drops. This cross-sector collaboration highlights how brands may enter fresh territory.

Crumbl's Dove collab appeals to skincare-loving tweens

Instead of leaving milk and cookies out for Santa, Oatly is suggesting that people elevate the Christmas Eve ritual through the use of alternative milk and French patisserie. This light-hearted reimagination of a nostalgic tradition appeals to desires for cosy comfort and wholesomeness.

Oatly challenges nostalgia with updated Santa treat 

Gen Zers are reshaping alcohol purchasing with a focus on variety, sustainability, and affordability, seeking personalized experiences like subscriptions and eco-friendly packaging. Influenced by social media and moderation, how can brands effectively capture the attention of young adult drinkers?

Why are Gen Zers poring over their alcohol choices?

Google has announced the top trending queries entered into its namesake search engine in 2024, with sports and politics leading the way. With media outlets competing for people’s scarce attention, sensationalism thrives – but brands can stand out by pairing trending topics with authentic messaging.

Google's Year in Search shows power of sensationalism

Premium and craft rums are blossoming in Australia. Distilleries are driving innovation and embracing sustainability and immersivity. With 14 million drinkers nationwide, Australians are seeking authenticity, unique flavours, and sustainable production. Distillers are now innovating with versatile mixes that set rum apart. 

How craft rum is winning over Aussie drinkers

Alex Cooper's Unwell Hydration drink has drawn mixed reactions, with fans praising her ambition but questioning its authenticity. The backlash highlights how audiences are growing skeptical of celebrity-endorsed products perceived as opportunistic or detached from genuine values.

Alex Cooper's drink ignites celeb endorsement skepticism

Actress and entrepreneur Issa Rae expanded her prosecco brand Viarae in 2024 with a rosé release. As more Americans gravitate toward sparkling wine, young people consume less alcohol, and trust in celebrities drops, how is Viarae able to build such a buzz to become a wine aisle staple?

How Viarae makes prosecco accessible to casual drinkers

Australians are driving demand for espresso machines and instant coffee, all the while shunning cafe chains due to the cost of living crisis. As people cut back on non-essential spending, brands face a challenge in delivering daily treats that give value for money without sacrificing quality.

Australians opt for home brews amid rising costs

Young Australians are drinking less, but they haven’t given up the vice completely. They’re just drinking more portable and ready-to-drink cocktails, including new tequila-based ones. What does this emerging preference reveal about drinking habits and brand loyalty in the country?

Why Aussies are developing a taste for new tequila drinks

Germans love their chocolate, and Ritter Sport’s ever-expanding range speaks to the nation’s growing demand for healthier, flavourful, and ethical options. As the ethics of cocoa sourcing come to the fore, Ritter shows how other brands can indulge chocolate lovers in creative, guilt-free ways.

Why Ritter Sport makes chocolate for eco-healthy Germans

As people are becoming more mindful about their expenses and drinking habits, bars are scrambling to keep their customers coming. In Japan, 'izakayas' (informal bars) are going through an especially tough time, with over two hundred of them closing their doors for good in 2024.

Shifting drinking habits are threatening Japan's bars

Hellmann’s activation at Charli XCX’s Birmingham show tapped into the power of cultural alignment. By authentically engaging with brat culture, Hellmann's leveraged shared identity and fandom, avoiding the pitfalls of inauthentic trend-chasing that can dilute brand impact.

Hellmann’s culturally aligns with Charli XCX fans

Zomato’s Recommendations from Friends feature lets users discover restaurants and dishes based on their social circles. This move aligns with the global shift toward hyper-personalisation, as brands leverage data to foster trust, loyalty, and deeper customer connections in competitive markets.

Zomato launches recommendations from friends feature

Uber is spreading festive joy with the launch of an on-demand delivery service for Christmas trees and carol singers. The move addresses the desire for cost-effective, stress-free solutions that enhance seasonal joy, fostering connection and empathy amid the holiday rush.

Uber targets cost-conscious shoppers with Xmas special

Avanti West Coast has launched a low-alcohol beer, responding to the rise in alcohol-induced accidents over the festive period. People are increasingly seeking moderation and brand responsibility, but the move raises the question of how far companies should be involved in drinkers' personal choices.

UK train company launches low-abv beer for festive safety

Guinness faces festive shortages across the UK as demand surges, driven by social media trends and rising popularity among women and younger drinkers. While alcohol consumption dips overall, the shortage highlights the allure of shared indulgence and performative rituals.

Guinness shortage highlights allure of shared indulgence

In partnership with a New York-based food bank, Robolox launched a game where young users can learn about hunger through play. By blending education and entertainment, it showcases how brands can innovate to reach new audiences to support meaningful causes while tackling real-world problems.

Robolox game donates IRL meals through virtual kitchen

A Powerade initiative seeks to redefine brand-athlete partnerships by placing importance on holistic wellbeing and the power of breaks. Featuring top athletes, the bold campaign aligns with a cultural shift toward people demanding that brands ‘show up’ with purpose-driven actions.

Powerade cracks 'The Athletes Code' to mental health

Cryptic restaurant reviews on Google Maps in Mandarin are being used to share honest restaurant reviews with native Mandarin speakers when travelling. Using homophones and cultural references, the comments reflect the rise of 'crafty solutionism' as people develop hacks to subvert the system.

Chinese diners are outsmarting online review censorship

Zevia’s seasonal promo taps into the power of authenticity by mocking synthetic reality. In a crowded market, the campaign aims to connect with people seeking trust, transparency, and relatability from brands, offering them an entertaining way to spark timely conversations.

Zevia targets AI fears with natural soda spot

48 Collagen Café in Paris blends beauty and wellness through collagen drinks and treatments. Located in the trendy 9th arrondissement, it caters to the beauty-from-within trend, providing aesthetic lattes and rejuvenation sessions, making it a hub for quick, yet premium and experiential, self-care.

How 48 Collagen Café makes healthy drinks for beauty buffs

Wine has long been part of Australian culture, but younger generations are indulging in different ways. How might Gen Y’s budding sense of connoisseurship and Gen Z’s desire for ‘vibes’ and community impact their buying habits? What do they want from products and brand interactions in this space?

How are Gen Y and Gen Z making wine culture their own?

As well as speaking to value-driven shopping over the holiday season, Carrefour's 2024 Christmas campaign seeks to bolster the retailer’s efforts to move the world towards sustainable food systems – meeting shoppers' desire for brands to shoulder more of the responsibility in this regard.

Carrefour keeps sustainability on the Christmas agenda

As the Brazilian population struggles with rising obesity rates, the country has become a booming market for weight-loss drugs. The global demand for GLP-1 drugs is increasing, with some governments stepping in to expand accessibility and treatment to all, not just the wealthy. 

Brazil fuels major demand for weight-loss drugs

Cheetos’ latest marketing stunt turns snacks into statements, reinforcing its boundary-pushing image while tapping into people’s cravings for originality and fun. The campaign capitalizes on a cultural shift toward humor-driven marketing that can ultimately translate to brand loyalty.

Cheetos adopts provocative marketing in new art display

A watchdog group has found that although most supermarket loyal offerings are genuine, a majority of Britons feel that retailers are driving up their prices to make products on offer seem more appealing. The discrepancy showcases the increasingly critical attitude consumers are adopting.

Report shows trust gap between UK grocers and customers

Cadbury 5 star’s ‘Make AI Mediocre Again’ campaign takes aim at the fear of AI increasing pressure to get more work done. Although Indians are optimistic about what AI will mean for them, they're among the most stressed at work and might benefit from AI lightening their load a little.

Cadbury 5 Star campaign scrambles AI training data

There's a growing trend in the US among coffee drinkers seeking out more immersive experiences. People are looking for offerings that celebrate the bean and its origins and allow them to deepen their understanding of the drink – with coffee culture shifting to communal and educational events.

Americans seek out immersive coffee experiences

From witty cartoons in India to dazzling mottos in Times Square, Amul proves that tradition and ambition can coexist. Its ‘utterly butterly’ tagline is etched in the minds of all Indians. As it eyes global expansion, how is the brand maintaining its appeal at home while appealing to Western palates?

How Amul delivers pure Indian identity to dairy lovers

The health-focused scanning app Yuka has introduced a feature to bring power to shoppers pushing for changes in the food and beauty industries. This aligns with the high demand for transparency and accountability as people prioritise informed, ethical, and sustainable choices.

Yuka turns shoppers into change agents

The Sri Lankan drinks scene is burgeoning locally and internationally, driven by a desire from brands and consumers alike to elevate authentic local flavours. As people search for hyper-local experiences, the food and drinks industry is transforming to accommodate cultural diversity.

Sri Lankan drinking culture accelerates internationally

The allure of food tourism is growing in Australia, with hyper-local produce and tasting menus taking centre stage. Young Australians are shaping the culinary landscape, making it more about memorable and personalised experiences.

Why food tourism is winning luxury fans in Australia

A survey has found that of those using TikTok as a source of inspiration while doing their holiday shopping, nearly half are looking for food and beverage-related gifts. As food intersects with other areas of culture, like fashion, high-end food and drink products are becoming status symbols.

People turn to TikTok in search of food-related gifts 

Research shows that financial pressures and growing environmental awareness are reshaping chocolate buying behaviors. As some Americans choose to buy in smaller quantities and increasingly value sustainability, there is an opportunity for brands to tap into these shifting values.

Inflation impacts Americans' chocolate choices

Sabrina Carpenter has partnered with Absolut and Kahlúa to let fans enjoy her signature tour cocktail from the comfort of their homes. The collaboration taps into Gen Z’s preference for hosting gatherings and enjoying experiential moments over events in traditional nightlife settings.

Absolut and Kahlúa court Gen Z with Carpenter collab

Stonegate and Heineken UK's 'Pub Alone' campaign aims to create meaningful conversations about holiday loneliness. Inspired by the classic movie Home Alone, it promotes pubs as connection hubs for young people, addressing the growing need for IRL social spaces during the festive season.

Home Alone-inspired ad highlights loneliness epidemic

Beer culture is thriving in South Korea, with beer overtaking soju as the favourite drink. Craft breweries are reshaping the scene, while home and solo drinking are rising in popularity, as are lower-alcohol options and food pairings. Start-ups are innovating with subscriptions to offer tailored drinking experiences.

How South Koreans fell for craft beers offering new flavours

South London rap artist Giggs and oat milk giant Oatly have teamed up to launch a limited-edition line of dairy-free cake and custard kits to raise awareness of the prevalence of lactose intolerance in the UK. In the process, they're encouraging retailers to think outside the dairy box.

Oatly spotlights the scarcity of dairy-free options

LVMH is setting its sights on domestic wine and spirits production to mitigate potential tariffs on alcohol imports under Donald Trump’s presidency. Against this backdrop, people’s palates may shift inward, and brands can consider emphasizing American-ness through innovative, unexpected narratives.

LVMH boosts Made in America drinks in light of tariffs 

Starbucks Korea has announced a new concept store in Seoul that targets university students. Brands are honing in on unique, memorable shopping experiences to win over Gen Z, and they could benefit from a more niche approach to counter oversaturation in the experiential retail landscape.

Starbucks South Korea courts Gen Z with concept store

The cider market in Britain is at a crossroads – while the amount consumed is falling steadily, the drink’s value and market share have grown. So, should brands, retailers, and producers pursue premiumisation, look into low-alcohol options, or take an altogether different path?

Why are Britons sipping less cider?

Coca-Cola’s iconic 'Holidays Are Coming' ad has made its return for 2024, but this time it’s entirely AI-generated. The modern take on a highly anticipated festive classic has faced major backlash from fans – a reaction that hints at the enduring charm and irreplaceable magic of the human touch.

Coca-Cola’s Christmas ad reinforces AI unease

Japanese drinkers are increasingly choosing low-alcohol beverages, with this trend primarily being observed among younger generations. This growing preference is indicative of a broader change in the country’s drinking habits due to health concerns and more discerning palates.

Low-alcohol drinks consumption reflects a changing Japan

With increased scrutiny of companies' diversity efforts and wariness of surface-level action, Diageo is making its commitment clear. Focusing both on internal inclusivity and external representation, the firm's actions reflect changing expectations both within the alcohol category and at large.

Diageo's DEI success highlights intersectional shift

Vodka brand Smirnoff has announced Grammy-nominated artist Troye Sivan as its 'Chief Vibes OFFicer' in a multi-year partnership where his mission will be to see everyone ‘Go Off’. The partnership nods to changing drinking habits among Gen Zers and a communal repositioning of alcohol.

Smirnoff partners with Troye Sivan to court Gen Z

Through the Korean Cultural Center’s ‘Korean Food Awareness’ campaign, the centre hopes to impart knowledge and skills to restaurants in Germany about how to prepare authentic Korean dishes. Ensuring accurate cultural representation is key to success in an increasingly globalised world.

Demand for authentic K-food in Germany sparks response

In the era of omnichannel shopping, merrymakers in APAC seek holiday promos, interactive Christmas activations, and gourmet food options in their retail spaces. APAC lead editor Therese Reyes finds out why (and how) the region is doing malls better.

Editor's Briefing: How people in APAC check off their holiday gift lists in the era of omnichannel shopping

GLP-1 drugs aren't just suppressing appetites – brands like Hershey’s and Walmart have reported lower sales of snacks as more people avoid sugar and reduce their overall food consumption. Eating and drinking brands face a challenge in shaping their product development around this growing trend.

Hershey’s sales dip as appetite for GLP-1 drugs grows

Olipop’s animated Christmas ad plays on the power of community and togetherness with a story of two yeti mascots on a mission to spread festive cheer. Brands can introduce functional products into family meals with emotive and sincere messaging that helps them feel anchored and understood.

Olipop’s Xmas ad celebrates empathy and connection

Soho House, the international private members' club, is continuing its global expansion with the Ibiza Farmhouse, a first for Spain. Members-only clubs are becoming increasingly popular thanks to their promise of curated exclusivity, privacy, and refuge from homogenised experiences.

Soho House to open in Ibiza amid members-only club boom

Korean luxury hospitality group Josun Hotels & Resorts has launched a store to expand its online presence via its distinctive food and lifestyle products. With people searching for accessible indulgences, premium hotel-branded products can bring luxury escapism into homes.

Josun Hotels & Resorts launches online lifestyle store

Supper clubs are offering an alternative to the restaurant experience without skimping on quality. In an age defined by digital interactions, some Britons are becoming exhausted by the pervasiveness of screens and are looking for more opportunities to connect IRL over a hearty meal.

How Britons are using supper clubs to beat digital fatigue

Flexitarianism, or occasional vegetarianism, is finding new Australian converts every year thanks to a rise in health and environmental consciousness. Social media and foodie influencers have also played a role in popularising the trend but more work needs to be done to make flexitarianism more accessible, affordable, and enjoyable for the majority of Aussies.

Aussies are turning ‘flexitarian’ to fight climate change and heal their bodies

Health groups in the UK are advocating for a tax on high-salt and high-sugar foods to combat obesity, similar to the 'sugar tax' on soft drinks. However, amid widespread food insecurity in the country, this would need to be paired with efforts to make healthy food more accessible.

UK's food inequality deepens amid food tax proposals 

California schools are increasingly offering vegan meals due to student demand and climate concerns. This aligns with efforts to reduce emissions and allows young people to take control of their futures through their dietary choices while learning about food production and sustainable efforts.

American schools increasingly opt for meat-free lunches 

M&S is leaning into the growing appeal of Korean cuisine with a range of ready-to-eat tteokbokki meals. Positioning the street food as a grab-and-go option, the move speaks to the shifting sentiments around Korean food no longer being an occasional indulgence but rather an everyday staple.

M&S range brings quick-fix Korean favourites to aisles

Freshleaf, an Indian start-up, is redefining tea by transforming regular consumption into a wellness-focused "personal delightful moment of joy" for urban Indians. Young consumers' preference for premium tea is driven by a health-conscious lifestyle and an inclination towards niche categories.

How Freshleaf elevates the joy of tea for young Indians

Addressing a younger, female-majority audience, podcaster and social media influencer Alex Clark is a wellness warrior and vocal conservative. As political polarization swells in the aftermath of Trump’s election victory, there is the potential for influencers such as Clark to grow in popularity.

Alex Clark brings conservatism to the wellness space

Research indicates that donating food instead of discounting can enhance retailers' profits. Many Americans face food insecurity while a large portion of food is thrown away, but donating food supports nearby communities and clears shelves for more produce, optimizing pricing and reducing waste. 

Research shows donating food increases profits

Alcohol consumption in Africa has often been led by lifestyle aspirations but now Nigerian artists are taking innovative, collaborative, and non-commercial approaches to producing alcohol by infusing craft beers and gins with botanical flavours and contemporary African narratives.

What’s behind the rise of Nigerian alcohol brands?

France's Green Belt combats farmer retirements by removing barriers to the sector for young people, providing them with affordable plots, training, and market access. The project aims to prevent a food system collapse and foster new entrants while boosting local food networks.

Green Belt project empowers young aspiring farmers 

After speculation about a streaming platform, Chick-fil-A is set to unveil an app called Chick-fil-A Play. With a suite of games and family-friendly original content, the app aims to overcome growing disquiet with advertising, opting instead to produce the kind of content that customers want.

Chick-fil-A soothes ad fatigue through entertainment

After Tom Holland stepped into the world of sobriety, he enjoyed the array of non-alcoholic beers but was frustrated with their obvious labelling, which singled out sober and damp drinkers. So, he founded Bero to offer discreet alternatives, giving sober drinkers another option while socialising.

Tom Holland launches Bero, a discreet non-alcholic beer

Americans are increasingly drinking less to achieve better wellbeing and have more energy for busy lifestyles. But what determines their choices when looking for low- and no-alcohol alternatives, especially in social situations? Canvas8 spoke to people across the country to find out.

What do Americans want from alcohol alternatives?

Britons are increasingly adopting a more moderate approach to drinking, but don't want to miss out on its social aspects. From flavours to rituals and value for money, Canvas8 spoke to people across the UK to understand what they want from non-alcoholic beverages.

What do Britons want from alcohol alternatives?

Americans will soon have a not-so-new pantry staple in the form of Chilean Sea Bass – Goldfish’s temporary rebranding of the 62-year-old cracker’s name. Nostalgia and kidulting ideals continue to be a driving force for people looking to hark back to their simpler childhood days.

Goldfish crackers temporarily renamed to attract adults

A new Audi showroom in Singapore will include the second outlet of Burnt Ends Bakery, a spin-off concept from the Michelin-starred restaurant Burnt Ends. People are flocking to showrooms as lifestyle destinations, and brands are getting creative with their offerings to nail the ‘wow’ factor.

Audi’s Singapore showroom debuts bakery cafe concept

In Brazil, Nespresso coffee capsules are getting a new lease of life through Natura’s aluminium upcycling initiative for its hand moisturiser packaging. With the environment in crisis and shoppers being sensitive to greenwashing, brands are under pressure to take meaningful action.

Natura upcycles coffee capsules in hand cream packaging

To help mitigate food waste, the free app Saveful empowers Aussies to turn their leftover pantry ingredients into tasty dishes without sacrificing taste. The brand’s initiatives encourage creativity and personalisation in the kitchen amid the persisting cost of living and food insecurity crises.

Eating and Drinking