Increasing numbers of German couples are choosing to live together and not get married. But while the traditional route of an engagement, wedding and ceremony is being disrupted, unmarried couples are finding themselves more vulnerable financially when it comes to the law.

According to a poll in the US, 69% of Millennials believe that society will be just as well off if people have priorities other than marriage and children. But while it's a large figure, the differences of opinion within Gen Y are strongly tied to their income and wealth.

Conducting detailed interviews with its members, accompanied by glossy photoshoots, im gegenteil is rallying against the ennui of traditional dating. But is this approach simply masking realities behind pretty packaging? And will it change the way Millennials look for love?

No two families are the same. We’re all individuals, and our relationship with our relations is just as complex and unique. It’s not easy to effectively represent the ever diversifying face of the ‘modern’ family – and a bold attempt by Honey Maid has sparked fresh debate.