As the Indian middle class continues to expand, Moët Hennessy is capitalising. It's creating a new line of sparkling wines made from Indian grapes that embody both affordable luxury and the country’s proud heritage.

Today's young Indians aren't 'Indian' at all. They're global consumers with modern values and an increasing desire for an international lifestyle, from Levi's jeans to Starbucks coffee. And the world is beginning to take note.

As emerging markets such as India and China rise to greater prominence, several luxury brands are tailoring their offerings to the tastes and sensibilities of a newly affluent demographic of middle-class consumers.

People in India drink to get buzzed. Strong beer, with an alcohol content above 5%, accounted for 83% of all beer sold in 2012 – with that figure expected to rise to 90% by 2019. Tuborg Booster Strong fruit flavoured beer wants to quench the thirst of this growing market.