One third of women in the UK take contraceptive pills, but some women are incompatible. Clue is an app-based solution that adds female fertility to the quantified-self movement by allowing women to track and learn patterns about their reproductive cycles.

Kevin Jonas of the Jonas Brothers paired up with soap powder company Dreft to tweet about the birth of his daughter. Attracting a lot of attention, Dreft was mentioned in tweets over 10,000 times in the following two days.

Nearly 60% of Brazilians feel they aren't spending enough quality time with their family. Stories, fights and gossip were once shared around the dinner table, but now these interactions often happen over Facebook and email. Does the family that WhatsApps together stay together?

Social media has found a fertile environment amongst highly sociable Brazilians. The nation has openly embraced these platforms and is fully engaged – people in Brazil typically spend 12 hours a month on Facebook, almost twice the global average. But what's driving this uptake?