Following President Trump’s inauguration, Vox has launched a newsletter to help readers stay politically informed without being mentally overwhelmed. Prioritising substance over spectacle, it offers a manageable way for people to stay informed without succumbing to doomscrolling or perpetual outrage.

The Logoff offers readers news without the noise

Gen Zers are reviving all-inclusive resorts, drawn by their blend of affordability, ease, and personalization. Once seen as outdated, they now cater to wellness, curated convenience, and indulgence, offering experiences that align with their desire for stress-free travel and meaningful connection.

How all-inclusive resorts won over Gen Z

New app Steppin has a simple proposition aimed at tackling the screen time epidemic - no steps means no mindless scrolling. With people increasingly seeking ways to reduce digital ties and prioritize healthier lifestyles, brands have an opportunity to step in as the saviors to support this shift.

Steppin addresses screen time angst and fitness goals

Following firmly in the footsteps of Deliciously Ella, its parent brand, the newly launched Deliciously Kids range offers plant-based snacks and wellness-focused digital touchpoints to build a Gen Alpha-specific branded experience that will feel comfortingly familiar and trustworthy to many Gen Y parents.

How Deliciously Kids nourishes UK Alphas’ snacking habits

Singapore is an early AI adopter, increasingly using the technology to bolster public services. Now, it's turning to AI to combat nurse shortages and care for its rapidly ageing population. As people seek speed and efficiency, brands and governments will continue to embed it in their daily lives.

Singapore turns to AI to care for elderly

From Kourtney Kardashian’s Lemme to Kate Hudson’s InBloom, the celebrity supplement market is booming. David Beckham has co-launched his own brand, IM8, promising personalised, all-in-one nutrition. Yet with trust in celeb-backed brands diminishing, brands must build genuine trust to win customers over.

Beckham leans into growing celebrity supplements market

A new report reveals that UK holidaymakers – particularly Gen Y and Gen Z – are increasingly choosing trips centred on sports and physical activities. With younger Britons moving away from drinking and partying, this shift is driving demand for holidays that prioritise fitness and exercise.

Young Brits increasingly choose sports-centred holidays

The Wonder Women of Wrestling, a US school tournament established in 2018, has been transformed by an innovative partnership with trailblazing cosmetic brand e.l.f. This collaboration reflects a positive shift in attitudes toward beauty, which is now finding expression in the world of sports.

e.l.f boldly powers the rise of girls' wrestling

The latest long-form video from adidas relaunches its Predator Victory boot by contrasting football stars with ordinary, unknown, amateur players. Brands that prioritise inclusivity like this can bridge the gap between aspiration and accessibility - with powerful effects.

adidas puts normal people alongside world class footballers

Jolt Cola is returning to US shelves in early 2025 – but with a twist. Entering a competitive energy drink market, the 1980s icon aims to capture the growing demand for functional, wellness-focused beverages, appealing to an increasingly health-aware audience while wooing them with nostalgic charm.

Jolt Cola comeback leverages appetite for wellness and nostalgia

As sleep tourism is on the rise, short-term rental platforms are coming under fire for being unreliable and pricey. Aussies want hotels with generous loyalty schemes and those that prioritise sleep quality and sustainability, from energy efficiency to soothing designs.

Why Aussies prefer to stay at hotels when travelling

Meituan's riders now face mandatory 12-hour log-offs after 8 hours in a bid to curb burnout and unsafe practices among delivery workers. While the goal is to improve safety, this may reduce income and push riders to competitors, highlighting the challenge of balancing welfare and profit in gig economies.

Meituan mandates rest to combat gig rider burnout

In an ad campaign for its whey protein line, Wellbeing Nutrition beckons Indians to embrace a more mindful approach to fitness. India’s booming wellness industry is exciting for brands, but to win with this highly diverse market, they must unpack the nuances and negatives of aspirational lifestyles.

Wellbeing Nutrition challenges hustle culture in India

A 2024 study found that households with at least one person on GLP-1 weight-loss drugs have a 6% drop in grocery spending. The increasing acceptance of weight loss drugs is driving people to reevaluate their food purchases and pushing brands to change what they're selling and how they're reaching their audiences.

Grocery spending dips as Americans embrace weight-loss drugs

Research has found that Britons are going to new lengths to ensure their fur babies are happy. As pet and human wellbeing become increasingly inextricable, people will be looking for narratives that reflect how pets increasingly figure into their ideas of holistic wellness.

Pet wellness is increasingly central to Britons’ wellbeing

Americans are increasingly choosing solitude. This preference, fueled by technology and eroding communal spaces, impacts everything from restaurants to politics, threatening happiness and fostering divides. Investing in proactive social infrastructure is crucial for healthier, interconnected futures.

Without third spaces, Americans are becoming loners

Trashie incentivizes people to recycle their waste by offering vouchers in exchange for unwanted items. As trust in traditional authority rapidly declines, people want brands to facilitate personalized sustainable living by shifting from collective to individual actions.

Recycling start-up courts the eco-conscious via rewards

The startup uses AR/VR technology in glasses to assist those with visual impairments, specifically those with degenerative diseases. These glasses come at a time when people are increasingly looking to brands to step up to meet their health needs by offering innovative and bespoke solutions.

Soliddd bridges tech and accessibility with glasses

Cult beauty brand Glossier got worldwide coverage when it partnered with the USA women’s basketball team for the Paris 2024 Olympics. As women’s sports finally get the attention they deserve, beauty brands can explore opportunities in a previously male-dominated market.

Why Glossier levels the field for active beauty buffs

The beauty brand is helping women counteract the often restrictive resolutions with their body confidence program. This campaign joins the ranks of brands supporting people who are seeking holistic approaches to wellbeing that allow them to define their health on their own terms.

Dove's New Year campaign challenges toxic resolutions

California and New York have become the first states to ban the sale of clothing that contains PFAS, with California’s law extending to non-apparel textiles. State lawmakers are increasingly banning ‘forever’ chemicals in response to environmental, health, and safety concerns.

PFAS textiles ban address forever-chemical concerns

Amid the strain of the cost-of-living crisis, Aussies are taking wellness-driven holidays that focus on health and longevity. A combination of idyllic landscapes, cutting-edge facilities, and a growing focus on health is making Australia one of the world’s leading wellness tourism destinations.

Aussies are merging wellness and nature to pursue longevity

A survey found that 78% of Japanese people report feeling anxious, particularly about their health and future. These findings reveal the impact that financial and job market challenges are having on this population and the opportunity for brands to alleviate these concerns.

Japanese people are feeling anxious at record levels

A study has shown that psychedelics can help treat end-of-life depression, adding to growing body evidence of the value and efficacy of this nontraditional therapy. As the mental health crisis deepens, brands have an opportunity to break through skepticism to innovate.

Psychedelic therapy rises amid mental health crisis

Luka Dončić's foundation aims to reignite joy in youth basketball, responding to a growing trend of young people leaving sports due to mounting performance pressures. As people experience performance fatigue, they crave experiences that celebrate the journey and happiness over perfection.

NBA star’s foundation tackles toxic performance culture

For the first time in a long time, young Australians are drinking less than older generations. This, in turn, has driven an increase in non-alcoholic drink sales and a decline in traditional liquor sales. So what’s behind alcohol losing its appeal? And what are young Aussies drinking instead?

Why are more Gen Z Aussies turning to mindful drinking?

Recent census data reveals that one in 20 Australians identify as LGBTI+. Despite progress, research highlights discrimination and mental health disparities. Strengthening campaigns and policies to promote equality and well-being for LGBTI+ individuals is crucial for a more inclusive Australia.




Census data reveals LGBTI+ people are key in Aussie society

Japan, previously known as an innovator within the global tech landscape, has recently chosen to play the field rather than lead the pack. Now, the country is set to regain its place at the cutting edge of tech - with innovations addressing an ageing population and a customer-service crisis.

As its citizens crave connection, Japan turns to more empathetic tech

The startup aims to provide virtual access to dietitians to help people treat chronic illnesses and other health concerns through tailored nutrition plans. Platforms like these offer approachable solutions as people continue to prioritize personalized health and longevity.

Culina connects health buffs with registered dietitians

Growing influencer support for Robert F. Kennedy Jr.'s Make America Healthy Again initiative highlights a growing overlap between wellness and far-right conspiracies. This amplification highlights new bouts of alternative belief systems that may strengthen during Trump’s second term.




Wellness gets political in RFK Jr.'s 'MAHA' initiative

Pantone’s Color of the Year for 2025 is Mocha Mousse, a muted brown in the red-orange family. The color is meant to evoke a sense of calm and connection to the Earth in a seemingly increasingly unstable world, linking to our desire for comfort and all-encompassing forms of wellbeing.

Pantone’s Color of the Year taps comfort and wellbeing

How might political uncertainty impact consumer decision-making? What role does ‘flex’ culture play in Gen MZ’s spending habits? How has solo living impacted cultural trends? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in South Korea in 2025.

A Cultural Snapshot of South Korea: 2025

Research from the Pew Center found that despite knowing the negative impacts of social media, US teens are still spending the majority of their time online. Brands have an opportunity to take a proactive approach to managing youth internet safety in the face of increased dependency.

Study reveals American teens are nearly always online

General Mills launched a protein-boosted Cheerios line to make breakfast cereal more nutrition-focused. This move illustrates how brands can respond to people's increasing desires for accessible ways to enhance their wellbeing and lifestyle through food and drink.

Cheerios levels up protein in breakfast cereal

Brazilian cosmetics brand O Boticário’s Christmas ad encourages open conversations among families about care costs and responsibilities. As more generations opt to live together due to the cost of living crisis, brands can go beyond empathetic messaging to offer tangible support for carers.

O Boticário’s ad unites families burdened by care costs 

The realities of the loneliness epidemic have grown impossible to ignore, with many pointing to digital-first lifestyles as a driving force of social isolation. But could digital connectivity be leveraged for good to help repair human connection? Canvas8 spoke to Brandon C. Bouchillon to find out.

A cure for loneliness?! The science of digital friendships

The UK has officially banned the use of puberty blockers to treat gender dysphoria among transgender youth. With access to treatment crucial to wellbeing and wider prejudice against the community growing, there is an urgent need to protect the mental and physical safety of these young individuals.

The UK bans puberty blockers for transgender youth

The Labour government has announced plans to tackle youth unemployment through a job market reform. Measures include overhauling the health and disability benefits system and boosting mental health support. The move is an attempt at closing the accessibility gaps preventing Gen Z from employment.

Poor mental health is key driver of youth unemployment

Gen Z men are transforming hair care, swapping traditional gels for products that prioritize health, hydration, and natural texture. Fueled by wellness trends and sustainability values, they demand clean, ethical formulations and embrace individuality. How will brands meet this self-care revolution?

Why Gen Z men are redefining hair care as wellness

Calm Tech Certification champions products that respect users' time and attention, spotlighting mindful design that minimizes distractions. From screenless devices to unobtrusive displays, the movement taps into rising demand for tech that fosters focus and wellbeing and addresses screen fatigue.

Calm Tech Certification empowers screen-fatigued users

Transdermal patches represent a new frontier in self-care as a novel way to target beauty concerns and highlight – rather than conceal – what the body goes through. Addressing acne and wrinkles and supplying vitamins, these patches highlight a growing desire for stylishly designed, shareable wellness.

How wearable patches are revolutionizing self-care

A Powerade initiative seeks to redefine brand-athlete partnerships by placing importance on holistic wellbeing and the power of breaks. Featuring top athletes, the bold campaign aligns with a cultural shift toward people demanding that brands ‘show up’ with purpose-driven actions.

Powerade cracks 'The Athletes Code' to mental health

Creators on TikTok are turning the platform into a lifeline for tackling mounting medical bills, using engaging content to generate funds through views, gifts, and rewards. With seemingly insurmountable gaps in the US healthcare system, some Americans are turning to unconventional solutions.

Americans are using TikTok to pay their medical bills

American high schools are seeing ‘healthy masculinity’ clubs crop up as young men search for safe spaces to challenge stereotypes. In the face of growing gender divides, groups like these illustrate how people are taking proactive steps to care for their personal and communal identities.

Masculinity clubs at US schools offer community support

Despite widespread panic about the negative impacts of social media, experts stress that a balance of online help and offline connections is needed to help young Australians dealing with anxiety and stress amid limited care access. This is where Momentum comes in, with its free custom online sessions.

How Momentum uses digital culture to tackle youth anxiety

Boredom is rising, according to new research. Even though people are less bored now than they have been historically, the shift towards feeling bored is notable. For brands, there's an opportunity to surprise people with cultural experiences that ignite excitement and counter algorithm-led sameness.

Research on boredom highlights need for spontaneity

48 Collagen Café in Paris blends beauty and wellness through collagen drinks and treatments. Located in the trendy 9th arrondissement, it caters to the beauty-from-within trend, providing aesthetic lattes and rejuvenation sessions, making it a hub for quick, yet premium and experiential, self-care.

How 48 Collagen Café makes healthy drinks for beauty buffs

Apple’s 2024 Christmas ad spot has been applauded for its unique blend of heart and innovation, redefining hearing technology with purpose and elegance. It underscores the brand's renewed commitment to care, showcasing how it better connects with and uplifts diverse communities.

Apple pulls at heartstrings with Christmas ad

Libraries across the US are helping people get healthier, offering everything from fitness classes to blood pressure monitors that can be checked out like books. As the healthcare system falls short of everyone's needs, third-party institutions are stepping up to address gaps in care.

US libraries address healthcare gap with free services

Women in China have voiced concerns about a variety of misleading claims and harmful manufacturing side effects relating to sanitary pads. The backlash in the country points to the ways that consumer voices are growing louder as people demand better treatment from brands.

Chinese women rebel against misleading period products

With personal care products reflecting the skin-brain connection, neurocosmetics brand JustHuman meets Indians' demand for verifiable ‘clean beauty.' Using a science-backed approach, the brand caters to oft-ignored Gen X women, helping them battle negative environmental changes and stressors.

How JustHuman rethinks beauty for mindful women in India

Secular spiritual communities are emerging as a powerful response to the loneliness crisis, offering inclusive spaces that focus on wellness, social justice, and shared experiences. What do these groups reveal about the search for connection in the digital era and the healing power of rituals?

How secular spiritual communities help tackle loneliness

The rise of ‘brain rot’ in 2024 captures fears over the mental toll of trivial online content. Brands can capitalise on this moment by offering balanced, meaningful alternatives that cater to the growing demand for thoughtful escapism, standing out in a sea of digital chaos.





Prevalence of 'brain rot' highlights escapist desires

As the Brazilian population struggles with rising obesity rates, the country has become a booming market for weight-loss drugs. The global demand for GLP-1 drugs is increasing, with some governments stepping in to expand accessibility and treatment to all, not just the wealthy. 

Brazil fuels major demand for weight-loss drugs

The health-focused scanning app Yuka has introduced a feature to bring power to shoppers pushing for changes in the food and beauty industries. This aligns with the high demand for transparency and accountability as people prioritise informed, ethical, and sustainable choices.

Yuka turns shoppers into change agents

The number of single women and female couples having fertility treatment in the UK has risen over the past decade. With family structures evolving and becoming more diverse, people are seeking greater access and choice – but barriers remain for those who fall out of 'traditional' norms. 

More single women and female couples are utilising IVF

British and global consumers both seek everyday products that align with their values. Cue SURI, the London-based eco-conscious toothbrush brand that’s transforming this usually dull and thoughtless sector into one that’s all about eco-empowerment, rituals, and self-care.

How SURI brings eco-responsibility to Brits’ oral health

A report from UN Women sheds light on the increasing amount of violence women and girls face around the world. In response to deepening gender divides, there’s a need for brands to not only showcase positive role models but also highlight the dangers that women and girls experience.

Report highlights threat of violence against women

TikTok is placing age restrictions on some of its beauty filters to address concerns about how they impact the mental health of its teenage users. With young people feeling increased pressure to look perfect online, there’s a need for more open dialog to combat toxic beauty standards.

TikTok blocks beauty filters for teens' mental health 

Sexual health charity Brook has released a series of films to spotlight the realities of imperfect sex. Acknowledging the prevalent pressure for sex to be ‘perfect’, the campaign aims to alleviate that anxiety by encouraging people to see the funny side when sex doesn’t pan out quite as they hoped.

Brook ad challenges unrealistic sexual expectations

Sleep tech start-up Asleep is launching an AI-powered assistant to meet the growing demand for accessible and tech-driven wellness solutions. With Z-Talk, it's feeding into a desire for brands to help people manage their wellbeing through personalised and innovative products.

AI sleep assistant targets growing stress relief needs

India has become known as the cancer capital of the world, with breast cancer being the most common. To improve early diagnoses and encourage proper treatment, Niramai helps make screening more secure and personal with AI and thermal imaging, offering non-invasive, radiation-free check-ups for women.

How Niramai removes check-up taboos for Indian women

Adidas transformed Berlin's Kraftwerk into a 3,000-person fitness-rave fusion event, blending Les Mills workouts with a nightclub atmosphere. The event reflects Gen Z's interest in experiential wellness and rave culture, simultaneously providing them with an authentic community-focused experience.

Berlin fitness rave turns club into workout festival

Berlin's club scene is evolving as wellness trends reshape nightlife. Once linked with excess, partygoers are now adopting supplements, IV drips, and sober-curious alternatives. Gyms mirror clubs, blending fitness with music, while hearing protection is turning rave fashion safety-conscious.

How Berlin’s club culture is merging with wellness

Gen Z is redefining athleisure as more than just workout gear – it's a lifestyle statement woven into their values, fitness goals, and identity. Prioritising durability and brand connections over big names, they seek labels that foster community through shared experiences and authentic engagement.

Why are Gen Zers sporting luxury athleisure?

GLP-1 drugs aren't just suppressing appetites – brands like Hershey’s and Walmart have reported lower sales of snacks as more people avoid sugar and reduce their overall food consumption. Eating and drinking brands face a challenge in shaping their product development around this growing trend.

Hershey’s sales dip as appetite for GLP-1 drugs grows

Americans' trust in scientists is rising for the first time since the start of the COVID-19 pandemic, but people remain divided over how involved scientists should be in governmental policy, highlighting lingering concerns about their involvement in politically charged issues.

Distrust in scientists driven by communication concerns

Australian doctors experiencing an IV shortage have criticised wellness clinics for offering non-essential IV treatments like hangover cures while GPs struggle to meet patient needs. The conflict highlights the growing tension between the booming wellness industry and a strained healthcare system.

Australian GPs blame wellness clinics for IV shortages

Flexitarianism, or occasional vegetarianism, is finding new Australian converts every year thanks to a rise in health and environmental consciousness. Social media and foodie influencers have also played a role in popularising the trend but more work needs to be done to make flexitarianism more accessible, affordable, and enjoyable for the majority of Aussies.

Aussies are turning ‘flexitarian’ to fight climate change and heal their bodies

As the trust gap in healthcare widens globally among minority groups, Whānau Ora is addressing high cancer rates among Māori by collaborating closely with local leaders. This approach highlights the importance of working directly with communities to address their unique challenges.

Whānau Ora campaign tackles Māori healthcare disparities

TikTok has played a significant role in raising ADHD awareness, with the platform serving as a locus of health-related information for many Gen Zers. Despite its potential to fuel misdiagnoses, people are finding relatable content that both reaffirms their identities and supports self-exploration.

TikTok is fuelling a spike in ADHD self-diagnoses

Dubbed 'winter arc', a fitness trend aimed towards men is spreading online. Seeped in language and optics that push for self-discipline and productivity, the trend speaks to how body optimisation is quickly becoming viewed as a year-round form of self-improvement for men.

'Winter arc' trend pushes body optimisation in winter

Death cafes provide spaces to discuss mortality openly. Led by end-of-life doulas, they follow simple rules and offer comfort to those grieving. Part of the 'death positivity' movement, these gatherings, along with grief raves and grief-tech, aim to demystify death and provide outlets for grief.

Death cafes offer collective grieving experiences 

Bumble and Puma India have partnered to create a bespoke running event for single Gen Zers and Yers, combining fitness and dating. The event comes at a time when young people around the world are looking for unique experiences that blend wellbeing, community, and even romance.

Puma and Bumble partner for singles-only running event

Addressing a younger, female-majority audience, podcaster and social media influencer Alex Clark is a wellness warrior and vocal conservative. As political polarization swells in the aftermath of Trump’s election victory, there is the potential for influencers such as Clark to grow in popularity.

Alex Clark brings conservatism to the wellness space

Research has shed light on the invaluable benefits of art in healthcare settings, boosting the wellbeing of both patients and staff members. As healthcare systems evolve to embrace alternative therapies and holistic approaches, people are seeking environments that integrate these elements.

Art in hospitals improves patient health and wellbeing

Japanese 'healing fiction' featuring cats is gaining popularity among English readers. This iyashikei trend offers comfort amid modern anxieties and everyday challenges, with communities on social media driving interest in soothing yet fantastical narratives that facilitate escapism.

Japanese healing fiction offers cat-based comfort

CareYaya aims to connect those searching for caregivers with students in healthcare to create a mutual system of affordable care and learning experiences. The platform facilitates people demand for tech-based networks of support as they look to balance high costs of living.

CareYaya matches students to elders seeking care

Lemme, Kourtney Kardashian’s supplement brand, joins a saturated market of celebrity-owned wellness products. Still, it stands out for creating products that people obsess – and sue – over. Despite explicitly marketing its products for aesthetics, why does the brand see a loyal Gen Z following?

Why Lemme promotes aesthetic health for Gen Zers online

A study has indicated that users of the weight-loss drug Ozempic might be more protected against developing Alzheimer's disease. It is one of several pieces of research on the controversial drug’s non-weight-related health benefits, bolstering Ozempic’s positioning as a cure-all product.

Ozempic's 'cure-all' rep bolstered by Alzheimer's study

Nike is reimagining community engagement through a Milan kiosk partnership with Mental Athletic, offering exclusive merchandise to running enthusiasts. By offering an experience that blend exercise, culture, and connection, the brand is reaching out to those seeking accessible fitness communities.

Nike creates cultural hub with Milan running kiosk

Australian app Kic redefines how women approach wellness by promoting inclusivity, balance, and healthy fitness habits. Founded by Steph Claire Smith and Laura Henshaw, Kic provides accessible, judgement-free fitness programmes that encourage sustainable health goals for all kinds of women.




How Kic fights toxic diet culture for Australian women

Australian men have a higher life expectancy than most of their global peers. But obstacles such as low health literacy, stereotypes of masculinity, and a lack of male-centred institutional support are keeping them from being healthier.

How to cater to Aussie men’s desire to be healthier

Paperwork takes up an enormous amount of time for healthcare providers. To help clinics focus on their patients’ health instead of admin tasks, a start-up is leveraging artificial intelligence to automate report writing procedures, giving them time back and boosting efficiency. 

Pharos taps AI to ease admin for medical staff

To commemorate Black History Month, Gymshark has created a pop-up that offers hairstyling services for visitors with textured hair. The initiative is just one of Gymshark’s many efforts to champion minority voices, showing how brands can meaningfully rise above one-off gestures towards inclusion.

Gymshark pop-up combats textured hair woes at the gym

Testosterone replacement therapy (TRT) is surging in popularity among young men in the US. Amid desires for an idealized version of manhood – characterized by high energy, strong libido, and a muscular physique – young men are hoping hormone therapy will be the key to unlocking their potential.

Young men are optimizing their bodies with testosterone

Sport and fashion are becoming more and more interwoven as sports stars front campaigns for high fashion brands and clothing labels make their mark between the lines. Now, the media is catching up as Carine Roitfield unveils a publication dedicated to the intersection of these two worlds.

Carine Roitfield courts fashion-conscious sports fans

Amid a state of permacrisis, droves of people are battling poor sleep and, in turn, shelling out big bucks on ways to enhance their slumber. But not all sleep aids are safe, leading MIT researchers to develop a headband that helps people fall asleep faster with minimal risk.

Elemind boosts Americans’ sleep quality with audio waves

Amid a loneliness epidemic, finding ways to build meaningful connections is crucial. While social support has typically centred on conversation, emerging research suggests gift-giving could be a key tool to help people feel more connected. How can giving gifts tackle loneliness, and what are the opportunities for brands to tap into?

That’s for me?! The science of gift-giving

Tied to the country’s expertise in dermatology, plastic surgery, and K-beauty, dental care is becoming a booming industry in South Korea. What does this tell us about the lengths people will go to achieve the perfect smile? What do Koreans value, and what can brands learn from the tooth trend?

Korean dental care is getting the K-beauty treatment

The Victorian state government is updating its respectful relationships programme to address toxic masculinity in schools. Brands and governments face the challenge of promoting healthier masculinities without alienating audiences to which they are trying to teach in the process.

Government in Victoria seeks to combat toxic masculinity

A survey has revealed that gyms are now outpacing pubs as preferred meeting spots for British Gen Zers. This shift demonstrates their functional approach to life, where even leisure time is viewed as an opportunity for personal development and building connections in a health-positive environment.

British Gen Zers ditch pubs for gyms as new social hubs 

More and more Britons are growing conscious of how gut health is an important facet of an overall healthy lifestyle. Available through online grocery platform Ocado, XOXO Soda’s prebiotic soda feeds the curiosity around products that promote gut health while meeting a demand for indulgent treats.

XOXO Soda meets health-minded Britons’ need for treats

As women's health innovation faces systemic underfunding, AthenaDAO fosters community and collaboration. By leveraging decentralized science, this pioneering organization empowers women to advocate for their health, bridging gaps in research and support for underserved populations.

How AthenaDAO bridges the research gap for women’s health

Headspace has expanded its in-app offerings with an AI-powered chatbot known as Ebb, which will provide instant and personalized mental health support to users. This move reflects how brands can help clinicians facing burnout, but there remain risks around relying on tech-driven companions.

Headspace adds AI chatbot for mental health support

In a fresh wave of online mysticism, claims about the link between 'ancestral karma' and misaligned teeth are circulating on TikTok. With perspectives on health growing increasingly holistic, the social media-based trend speaks to an ongoing convergence of spirituality and wellness.

‘Teeth karma’ trend points to spiritual-wellness fusion

With tech integrations, shifting wellness priorities, and the increasing popularity of cosmetic enhancement, oral care is getting the luxury treatment. As demand for high-quality, aesthetically pleasing oral care solutions grows, brands are responding with gamified experiences and innovative products.

Why luxury oral care is America’s next wellness obsession

Asda has partnered with Colgate to provide free dental kits to schools in some of the most deprived areas of the UK, providing support to kids who face barriers to accessing dental care. It's an example of how brands are taking greater action to tackle health inequities in underserved communities. 

Asda and Colgate promote dental health in schools

The California Department of Public Health (CDPH) has tapped Megan Thee Stallion for a youth suicide prevention campaign. The move highlights the need for accessible, youth-focused health resources and the importance of creating safe spaces for open conversations about mental wellbeing.

Megan Thee Stallion campaign tackles youth suicide

Olly has launched Mellow Menopause, a supplement designed to address multiple menopause symptoms in as little as 24 hours. Meeting demands for more effective and comprehensive health solutions, the move acknowledges menopause as a significant life stage that deserves attention and care.

Olly taps desires for holistic menopause solutions

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