Argos was ‘the Amazon of the 1980s’. But now, with the web giant launching a retail store and Argos ‘doing digital’, the catalogue shop could be the one to watch. But what changed? Has Argos finally solved its image problem? And has it really become a ‘cool brand’?

IKEA’s catalogue is arguably more popular than the Bible, with 198 million copies printed in 2013. However, in order to showcase its latest PS collection, IKEA Russia hacked Instagram to catch the attention of the style-savvy, urban Millennials the collection is designed for.

When was the last time you ordered something from a mail order catalogue? Most people today buy everything from their footwear to their furniture online, leaving old school catalogues rotting on the doorstep. How can brands like La Redoute evolve to survive in the era of e-commerce?

Brazilians have a long-running love affair with malls. There are currently 503 shopping centres across the nation, earning a total revenue of R$129 billion in 2013. Can an e-commerce platform that promises to be a virtual mall entice Brazilians to spend online?