From being accustomed to renting our homes, and that power drill you only need once, we now don’t mind renting a nail polish that someone else has already had their hands on, or not owning our washing machine. But why aren’t people so keen to own material possessions anymore?

A nice, full bath, followed by a quick trim and blow-dry sounds like a relaxing afternoon. Your dog thinks so too, according to Pets at Home. It's providing grooming services, veterinary appointments and premium pet food all under one roof. And rapidly rising profits suggest it's onto something.

Pets have long been seen as family members, but does that mean they should be eating like one? FreshPet is just one of a large number of companies targeting these pampered pets’ 'parents' with high quality human-grade dog and cat food products fresh from the fridge.

We’re well aware of the threat presented by rising obesity rates in humans, but the issue is now spreading to our pets. The UK is a nation of dog lovers; over a quarter of households own canines, but nearly half of are overweight. Can Pedigree’s new app help owners keep Fido fighting fit?