When it comes to travel, mindsets are shifting. As awareness of overtourism grows, Brits are becoming more intentional and conscious tourists. Brands and businesses that educate and empower travellers on how sustainable travel can be a force for good will come out on top.
What do Aussie solo travellers want from their trips?
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18 Dec 2024
Solo travel is reshaping how Australians explore the world, driven by a desire for freedom, self-discovery, and deeper connections. From soul-searching escapes to reconnecting with passions, adventurers across generations prioritise unique, meaningful experiences over material possessions.
How can Asia cater to LGBTQ tourists seeking safety and inclusion?
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16 Dec 2024
With a multi-billion-dollar pink opportunity on the horizon, governments and businesses around the world are investing in products and services to appeal to queer travellers. When it comes to travel, safety and acceptance are top of mind for the community. How can companies offer this while authentically tapping into LGBTQ+ groups?
How are Gen Y and Gen Z making wine culture their own?
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11 Dec 2024
Wine has long been part of Australian culture, but younger generations are indulging in different ways. How might Gen Y’s budding sense of connoisseurship and Gen Z’s desire for ‘vibes’ and community impact their buying habits? What do they want from products and brand interactions in this space?
With women in China being more self-sufficient than ever before, this financial freedom has influenced how they travel, and many are choosing to do so alone. But amid tensions between the rising “she economy” and persistent social expectations to start a family, some are keen to make travel rewarding.
Why food tourism is winning luxury fans in Australia
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3 Dec 2024
The allure of food tourism is growing in Australia, with hyper-local produce and tasting menus taking centre stage. Young Australians are shaping the culinary landscape, making it more about memorable and personalised experiences.