"When we say money, it means spending. When we say credit, it means debt," drawls Stromae in ‘Alors on danse’, the hit that put the Flemish-Rwandan pop star on the map. But why is this mournful, post-financial crash dance anthem so popular?

As male depression gains broader public attention and young women adopt a ‘sad aesthetic’ online, brands are being challenged to consider how they communicate to an emotionally charged society. How can they help people in their quest for inner happiness and free expression?

Men’s health is in bad shape. Despite being more likely to smoke, drink and be overweight, men are less likely to visit a GP, with a third embarrassed to seek help for mental health issues. Can more accessible services from the Men's Health Forum encourage blokes to take better care of themselves?

From the rise of metrosexuals – all man bags and make-up – to the growing prominence of gay sports stars, masculinity has evolved to be barely recognisable from its old school counterpart. But how has male friendship evolved with it? And what role does it play in the lives of modern men?