As Gen X reach middle age, they’re growing more concerned about their finances yet remain unprepared for retirement. Additionally, they’re setting off alarm bells with their health problems and heavy drinking. How did they get in such bad shape? And what can be done to address their varied crises?

Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?

When the UK voted to leave the EU, Gen Yers were aghast. Social media was awash with ageist comments, adding to the perception that Boomers had apparently ruined everything – the economy, Europe, cohesion, even gardening. But are they really to blame? And how does this blame culture affect them?

Reaching retirement age used to mean kicking back and cruising through later life. But rather than heading to the golf course, a growing number are staying in work. The US now has its highest number of elderly workers since the '60s as Seniors continue to clock in.