Filter bubbles and ‘fake news’ have people concerned about the credibility of content shared on Facebook and Twitter; 13% of Britons say stories posted on these platforms are mostly unreliable. Canvas8 sat down with 20 people across the UK to get their views on social media as a news source.

Social media has enabled people to share content with a click, but why do certain videos and news stories spread across the web? Canvas8 spoke with Jonah Berger, author ofContagious: Why Things Catch On,to understand online virality and the ways our digital spaces affect the content we consume.

At some point, most people will have found themselves looking through someone's Instagram feed without commenting or engaging with it. Canvas8 spoke with Ruoxu Wang, Fan Yang and Michel M. Haigh, authors of ‘Let me take a selfie’, to understand how lurking affects our self-esteem.

Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?