In early 2017, Italy’s most successful domestic FC got a newer, slicker logo. But it’s more than just a redesign – its creators claim the logo is intended to catapult the Juventus brand beyond the football pitch, transforming it into a lifestyle brand. Is this the future of the football club?

Sports games are the third most popular genre of video game in the US. But while their social merits are obvious, for solo players they often lack the storytelling of action games and shooters. With help from film director Spike Lee, could basketball gameNBA 2K16buck the trend?

Not long ago, it was inconceivable that video games would be anything more than a niche pastime, let alone a path to a lucrative career. Yet e-sports now attract millions of fans and major brand sponsorships. How did they come to rival to traditional sports? And can they achieve mainstream success?

Sporting triumphs and tragedies are remembered decades after they occur. But with the rise of social media, Gen Y are craving content outside of live games; they watch trick shot videos on YouTube and follow stars on Instagram. How is Whistle Sports tapping into these digital opportunities?