In 2015, Swedish fast fashion giant H&M was named one of the world’s most ethical companies thanks to its extensive sustainability efforts. But in an industry built on cheap thrills, can the rush of buying new stuff ever sit comfortably with the ethical responsibility to slow down consumption?

A global rise in veganism isn’t just impacting food producers and restaurants – the desire for animal-free products is also filtering into fashion. Sneaker brand Rombaut is combining high-end aesthetics with ethical activism, catering to people who want their purchases to reflect their values.

With 60% of Britons saying they'd consider switching to solar energy by 2020, practising sustainability is firmly on the public agenda. Beyond people’s personal worlds, Vivienne Westwood teamed up with the British Fashion Council and the Mayor of London to encourage the fashion industry to go green.

Modern Meadow is looking to take on the might of the global leather industry with a lab-grown alternative that’s more environmentally friendly and sustainable than the traditionally produced material – all without harming an animal. But do people want anything other than the real thing?