As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Gen Z may be the most diverse generation yet, but minority groups in the UK and US continue to face discrimination – so developing effective ways to include disadvantaged groups is more pressing than ever. Canvas8 spoke to June Sarpong, author ofDiversify, to uncover the benefits of inclusivity.

Research conducted by Nielsen has found that the young African-American population is increasingly connected, enthusiastic and curious to explore new technology. Outdoing their peers from other ethnic groups, black Gen Yers are leading the pack as early influencers.

In the digital age, being part of a minority group no longer has to mean feeling alone; a range of online platforms are letting people connect through their ethnic and cultural identities. Gal-Dem takes key talking points for young women of colour and provides a space in which they can be discussed.

For women of colour, finding a nearby stylist within a reasonable price range can seem like a near-impossible task. The Bantu app offers a solution for people seeking care for their ‘kinky, coily, and curly hair’, providing them with access to prices, available styles and reviews in their area.