Frustrated by pricey TV packages and limited coverage of their teams, a growing number of sports fans are ditching traditional broadcasters, tuning into illegal streams instead. Can legitimate online options help win back these viewers? Or have the likes of Sky and BT left it too late in the game?

"Over the last year, data usage on T-Mobile’s network has skyrocketed! It’s up more than 50%," says Neville Ray, CTO at T-Mobile. In a bid to cater to the growing number of streamers, the network will offer those on unlimited data plans a throttling cap more than double its competitors.

Being a sports fan is all-consuming in the modern age. You can follow your favorite athletes on Facebook and Twitter, watch games through NFL Pass, and listen to related content on dedicated podcasts. GameOn is a mobile app that’s bringing everything together on a user-friendly platform.

With younger generations less likely to own a TV, NBC has once again partnered with Snapchat to livestream the 2018 Winter Olympics. More than just snippets of the action, it's also enlisting athletes to create playful videos, ensuring that it nets Gen Z viewers on their own terms.