Gender roles are steadily changing in the Middle East, with 71% of young Arab women saying a woman’s role in society is to seek employment for financial support and independence. Aiming to empower them is Arwa Al Banawi, whose ‘Suitable Woman’ line pays tribute to females in the boardroom.

As one of the most visible accessories, handbags are a statement of individual style. Now, Gucci wants to make them more personal with its DIY customisation service. Given that 66% of Gen Y ditch brands because they don't mirror their identity, will personalisation become key to luxury loyalty?

In 2017, Saint Laurent partnered with famed boutique Colette for a collection that celebrated “the traditions and tenets of Parisian culture” – but the range was noticeably short on actual clothes. So, how did a branded Vespa, skateboard, and BDSM paddles aim to broaden the luxury label’s appeal?

While 78% of affluent shoppers in the Middle East like to keep up with the latest trends, that’s not always an option when it comes to couture. Designer-24 is giving people a more affordable option by letting them hire high-end fashion, aiming to change consumption habits in the process.