With 60% of Gen Y travellers saying they’ve chosen to visit a destination because of Instagram, VisitScotland is refocusing its efforts with a digital emphasis to attract this cohort. How is its canny use of social media tapping into a younger generation’s desire for immersive, unique experiences?

Travellers are turning away from tourist traps and opting to find more authentic experiences in local cultures, with the wealth of information posted by social media users on holiday serving as an invaluable resource. How can countries and companies use these channels to their advantage?

From the decor to the sari, and providing food for a guestlist filled with friends and extended family, getting married is a pricey event in India. But despite mounting costs, people still want to splash out on a beautiful day, and are taking out wedding loans to help their budget stretch further.

Arranged marriages are common in India, with parents scouring friends and family to find a match for their offspring. But as women become decision-makers in more aspects of their lives, they’re looking to pick their own partners, and matchmaking site BharatMatrimony is tapping into this shift.