As Gen Yers enter their financial prime, brands across sectors are looking at ways to adapt their offerings to meet the ethical expectations of this cohort. Online-only challenger bank Aspiration is appealing to them by putting trust, transparency, and sustainability at the heart of its business.

As it becomes tougher to borrow from traditional sources like banks and credit unions, more and more Aussies are considering alternatives like peer-to-peer lending. How are fintech firms in this space challenging established institutions, and why are some people still wary of this form of finance?

Aussies shoppers are creatures of habit, preferring to visit one-stop-shops both online and offline where they can pick up all they need at once. Cashback platform ShopBack is tapping into this behaviour by providing a centralised, streamlined way to get rewards from a range of brands.

As Australians become more concerned about the rising costs of living, high-earning individuals feel like they need more money to ease their financial worries more so than those earning less. This reflects an entitlement bias where there’s a desire to meet an expected standard of living.