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Australia

Examining what it’s like to live, work, and play in Australia, our experts guide you through the nuances that define its culture.

Explore behavioural developments in Australia

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Latest Australia articles

report·
14 Jan 2025

How Australians are finding community in hyperlocal podcasts

report·
14 Jan 2025

Australians are embracing hyperlocal podcasts that spotlight their communities, offering intimate storytelling and connection in a way mass media can’t. Reflecting demands for authenticity and relatability in media, these shows reveal how Aussies find neighbourly belonging through shared stories.

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13 Jan 2025

Rise in immersive home eating sparks IKEA dining growth

signal·
13 Jan 2025

While the home brand struggled with furniture profits in Australia, it saw a boom in dining profits as people flocked to its affordable meals. This finding highlights how people are willing to spend on immersive yet functional experiences as living costs continue to rise.

report·
9 Jan 2025

Aussies are merging wellness and nature to pursue longevity

report·
9 Jan 2025

Amid the strain of the cost-of-living crisis, Aussies are taking wellness-driven holidays that focus on health and longevity. A combination of idyllic landscapes, cutting-edge facilities, and a growing focus on health is making Australia one of the world’s leading wellness tourism destinations.

case study·
8 Jan 2025

How Weel takes work spending out of Aussies’ personal lives

case study·
8 Jan 2025

Spend management platform Weel, formerly known as DiviPay, has become Australia’s best-kept management secret. It helps organisations of all sizes and people learn effortless money management, and its simplified features help ease worker anxieties during permacrisis.

report·
7 Jan 2025

Why are more Gen Z Aussies turning to mindful drinking?

report·
7 Jan 2025

For the first time in a long time, young Australians are drinking less than older generations. This, in turn, has driven an increase in non-alcoholic drink sales and a decline in traditional liquor sales. So what’s behind alcohol losing its appeal? And what are young Aussies drinking instead?

case study·
7 Jan 2025

How Virgin Australia restored Aussies’ trust in aviation

case study·
7 Jan 2025

Virgin Australia has inched ahead of Qantas in the ranking of most trusted airlines and is rebranding as a budget carrier with premium experiences. It’s a timely move – in a period of high inflation, Aussies are gravitating towards value for money in their air travel experiences.

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Experts on Access

Book a call with a leading expert in our network

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Macro Expert

Maxim Sharshun

Developer of a health engagement programme at Australia's leading health insurer

Maxim heads up Live Better function at Medibank, Australia's leading health insurer. His team develops and manages the world-leading currency-based health and wellbeing engagement program, and is also looking after a broad portfolio of enterprise partners ranging from global brands like Apple and Adidas to local pharmacy distributors and gym networks. Maxim is also supporting and overseeing a broad range of innovation initiatives across product and service integration, digital experiences in healthcare, and virtual care delivery.

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Macro Expert

Meg Elkins

Cultural and behavioural economist

Meg Elkins is a behavioural and applied economist with research interests in both societal and cultural economics. Her research links economic impacts and how our information biases impact decision-making. Meg is a member of the Behavioural Business Lab and the Centre for International Development. She is a regular commentator for TV, radio, and print on behavioural issues and decision-making processes.

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Macro Expert

Elise Meng

Founder of APAC Gen Z research collective LU~LI.

Elise Meng is the founder of LU~LI Research, an APAC-based research agency that studies youth culture and Gen Z communities. With 24 years of experience as a professional Gen Z herself, Elise unites young strategists, researchers, analysts, and culture-ists around Asia to work together with brands that are keen to tell the real story of who they are and what they stand for.

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Macro Expert

Liz Isenring

Dietitian and bestselling author

Liz Isenring is Australia’s leading research-based practising dietitian. She is passionate about helping people to be healthy via the healing power of nutrition. Dr Isenring is recognised as an international expert in health and wellbeing. She has held professor, head of programme, and associate dean roles, published over 160 peer-reviewed scientific papers, is a best-selling author, received over $4 million in research funding, and is regularly invited as an international key note speaker. She also has the lived experience of improving her energy, health, and fitness and losing over 25kg (50 pounds) gained during her busy professional and family roles.

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Industry Influencer

Dr. Dori Tunstall

Expert in anthroplogy and organisational transformation

Dr. Elizabeth (Dori) Tunstall is the first Black person to hold the position of dean of design in the world. She is a recognized figure in the decolonization of design for organizational transformation. She previously taught at Swinburne University in Australia and wrote the biweekly column "Un-Design" for The Conversation Australia. She also taught at the University of Illinois at Chicago and organized the US National Design Policy Initiative. Industry positions have included UX strategist for Sapient and Arc Worldwide. She holds a Ph.D. in Anthropology from Stanford University.

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Sector Expert

Anastasia Lloyd-Wallis

Consumer behaviourist with a background in mathematics and neuroscience

Anastasia Lloyd-Wallis is COO and head of insights at Retail Doctor Group, an Australia-based international retail advisory and consultancy firm. She applies a background in postgraduate mathematics to help retailers and FMCG brands model consumer personalities using neuroscience, motivations, and behaviours to develop market opportunities.

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Macro Expert

David Levinson

Academic whose interests span transport, geography and economics

Prof. David Levinson teaches at the School of Civil Engineering at the University of Sydney, where he leads TransportLab and the Transport Engineering research group and directs the Master of Transport. His research interests span transport, including engineering, design, policy, planning, geography, and economics. His most recent research emphasises transport-land use interactions, accessibility, and transport system evolution.

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