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Australia

Examining what it’s like to live, work, and play in Australia, our experts guide you through the nuances that define its culture.

Explore behavioural developments in Australia
Latest Australia articles

Australians opt for home brews amid rising costs

  • signal·
  • 18 Dec 2024

Australians are driving demand for espresso machines and instant coffee, all the while shunning cafe chains due to the cost of living crisis. As people cut back on non-essential spending, brands face a challenge in delivering daily treats that give value for money without sacrificing quality.

Why Aussies are developing a taste for new tequila drinks

  • report·
  • 17 Dec 2024

Young Australians are drinking less, but they haven’t given up the vice completely. They’re just drinking more portable and ready-to-drink cocktails, including new tequila-based ones. What does this emerging preference reveal about drinking habits and brand loyalty in the country?

How The Lake House brings the soft life to Aussie tourists

  • case study·
  • 16 Dec 2024

The Lake House in Daylesford, a family-founded hospitality business, offers a cutting-edge culinary experience, spa culture, and country stays fit for a tastemaker. Featuring townsfolk produce and a farm-to-table menu, it has become a movement for tourists who honour tradition and heritage.

How Momentum uses digital culture to tackle youth anxiety

  • case study·
  • 13 Dec 2024

Despite widespread panic about the negative impacts of social media, experts stress that a balance of online help and offline connections is needed to help young Australians dealing with anxiety and stress amid limited care access. This is where Momentum comes in, with its free custom online sessions.

CommBank charging fee draws criticism from Aussies

  • signal·
  • 12 Dec 2024

The Commonwealth Bank, Australia’s largest bank, announced a new withdrawal charge of $3 that's supposedly taking effect in January 2025. The move garnered ire from Aussies and the government, highlighting the widening chasm between people and institutions amid the cost of living crisis.

How are Gen Y and Gen Z making wine culture their own?

  • report·
  • 11 Dec 2024

Wine has long been part of Australian culture, but younger generations are indulging in different ways. How might Gen Y’s budding sense of connoisseurship and Gen Z’s desire for ‘vibes’ and community impact their buying habits? What do they want from products and brand interactions in this space?

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