IKEA is further pushing its eco-initiatives with the ‘GUNRID’ curtain, which has been designed using a textile to reduce air pollutants and enable people to purify the air in their homes. As air quality worsens in big cities, people are seeking everyday solutions to enhance their domestic atmosphere.

While nearly three-quarters of Gen Zers are willing to pay more for eco-friendly products, they are also a critical and discerning audience. In the second of a two-part report, we explore how members of this cohort expect their favourite brands to fit in with their sustainable ambitions.

Lush has introduced biodegradable cork pots, claiming that they are the world’s first climate-positive packaging. With people increasingly demanding ethical and sustainable products across all stages of the manufacturing process, Lush is maintaining its status as a pioneer in sustainability.

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?