In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

How will physical and virtual entertainment merge? What impact will mass spectatorship have on the gaming landscape? How can streaming services keep up with consumer demand? In this part of Expert Outlook, we speak to three experts about people’s evolving media preferences and expectations.

After unheralded growth in the early part of the pandemic, Netflix's UK growth has slowed considerably as people reach peak subscription. However, with the rise of digitally savvy silver streamers, there remains scope for the continued growth of streaming services through targetted offers.

While the likes of Amazon, Netflix, and Disney battle for streaming supremacy among adult and teenage viewers, Moonbug has found success by focusing on a younger audience. Boasting billions of views across platforms, it’s positioning itself as the ultimate place for kids’ educational content.

Netflix and chill may constitute the modern date night, but what do Americans really think about streaming services? As online content and streaming platforms become the norm, Canvas8 polled 2,182 Americans and spoke to eight people to discover what they do and don’t like about streaming services.