Sahar Amer is a writer who has worked for the United Nations and Thomson Reuters. She has a keen interest in people's evolving relationship with technology and its impact on the world.

People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever. 

Nostalgia Reimagined 

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Friso Wiersma has been IKEA’s in-house designer since 2018, bringing his expertise to many of the company's staple collections. Through his work, Wiersma demonstrates a commitment to functional, visually-appealing designs that meet the needs of the people his work is created to serve.

Sweden

Home and Relationships

Home and garden

Media and Entertainment

Music, radio, and podcasts

IKEA

Interview with Friso Wiersma conducted by the author

PR Newswire

Statista

Luminate

The New York Times

Stackla

Architectural Digest

BTR News

The OBEGRÄNSAD collection from IKEA and Swedish House Mafia boasts a range of home furnishings, including a cost-effective record player. By leveraging Swedish House Mafia's credibility in music production, the collection appeals to budget-conscious furnishers and bedroom DJs alike.