Leticia Xavier is an award-winning digital culture specialist focused on the intricate intersections between technology and human behaviour. With over a decade of experience, Leticia has pioneered research into social insights, tech dynamics, and digital content strategy at leading agencies in Brazil and Europe. 

As a freelancer, she leverages her expertise to consult for brands, offering unique perspectives that blend analytical rigour with cultural nuance. Leticia is also a writer, with work published in 

the Canvas8 library, and other well-respected publications. A recognised thought leader in her field, she regularly posts in-depth analyses to her LinkedIn profile and newsletter 

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Shared Values

Cadu Guidi is a marketing expert with over ten years of experience. Currently serving as Head of Marketing for Comparamais, Guidi is dedicated to helping people save money on essential services like energy, credit, and home loans through innovative and effective marketing strategies.

Leda Maria Bastoni Talavera is a former mathematics professor with over 30 years of experience teaching in public and private schools in São Paulo, as well as at university level. In 2016 she retired from teaching to pursue her interest in financial markets, with a focus on expanding her investment knowledge. Today, she uses this knowledge to help others achieve their financial goals.

Money

Interview with Cadu Guidi conducted by the author

Exame

US Embassy & Consulates

Interview with Leda Talavera conducted by the author

News 24

Brazilian YouTuber and financial expert Nath Finanças has amassed a significant fanbase thanks to her open approach to personal finances. As people look for clarity around money management, relatable influencers empower people to take control of their finances.         