Sara Tenti is a writer and content creator. She has ghostwritten the book 

 for CBD expert Jamie Wood and collaborates with London-based marketing consultancy Kurve. Sara has also co-developed the concept for an original TV series which has recently been optioned by an award-nominated animation studio.

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a new maximalism of feelings, dimensions, and possibilities to reinvigorate them and make their lives feel full.

While people are craving memorable, visceral, and immersive experiences, there's no longer a singular definition of what this might look like. Some are embracing maximalist hedonism through clubbing, extreme tourism, and different kinds of sensory overload, while others are tapping into more gentle, inward-looking, and contemplative experiences like listening bars and communal spas. It signals the emergence of the' Introvert Economy' of cosy, home-adjacent spaces and activities or seeking soothing and quasi-spiritual encounters through hobbies like birdwatching and forest bathing.

The desire for deeply captivating and emotionally engaging experiences extends beyond the physical world – social media, VR, AR, and even image-based interactions must now resonate to the same degree, creating truly memorable moments and environments.

In this consumer and cultural universe driven by exploration and immersion, the boundary between experiences and material goods continues to blur. We're less likely to see them as a dichotomy, as people are increasingly interested in experiential qualities of things and consuming commodified 'thing-like experiences'. This discovery-oriented mindset is opening up new avenues for fulfilment, gratification, and transformation.

Experience Hunters

Stefanie Waldek is a journalist and travel expert in cruising, aviation, and adventure travel, with specialities in the polar regions and astrotourism. She writes for 

Travel and Leisure

Hotels and holidays

Reuters

The Washington Post

Canvas8

Cruise Hive

Interview with Stefanie Waldek conducted by the author

BusinessWire

Travel Agent Central

Forbes

Mashed

Glossy

The New York Times

CIPD

Eures

Axios

Condé Nast Traveler

Crown Cruise Vacations

Independent

Afar

Despite financial instability and new conflicts arising across the world, travellers still seek immersive, affordable vacations, and the cruise industry is booming as a result of wanderlust desires. Royal Caribbean has become a leader in this movement thanks to the power of user-led entertainment.