Splurge protection: China's cautious middle class
©Creative Commons, pictobank (2008)
REPORT
9 Jul 2009
Splurge protection: China's cautious middle class

The third largest economy, the second largest trading nation, and it's in a recession. Tom Doctoroff takes a critical look at the causes, the unique conditions and the opportunities for marketers to succeed in the economic super power that is China.

Tom Doctoroff

Tom Doctoroff is a global thought leader in East and West consumer behaviour and the best-selling author of Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing, What Chinese Want, and Billions. He is also the former CEO of J. Walter Thompson.

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