Lore Oxford is a cultural theorist and strategist. She's also the author of Substack column 'Why tho?', where she writes about internet culture and the adoption of Web3.

Boomers (born 1947-1966)

Gen X (born 1967-1981)

Gen Y (born 1982-1996)

Asia

China

Luxury

Shopping

'China reduces poverty level by 71% in three decades', The Economic Times

'A billion mobile subscribers in China; still below world average', CNET

'China's booming auto market will nearly double by 2019', Business Insider

Interview with Lily Dong conducted by author

'Consumer-citizens of China: the role of foreign brands in the imagined future', Lily Dong and Kelly Tian

'Ambition and angst: inside China's middle class', The Times

'The International Best Dressed poll: Peng Liyuan', Vanity Fair

'Not every brand name translates as well into Chinese as Coca Cola', Business Insider

'Devils in Red Dress', The New Inquiry

Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.

The role of foreign brands in China