In India, everyone delivers. From sweets to stationery to ice cream to medicine, there isn’t a market that's not ripe for home delivery. But in a country that's long been a fan of direct-to-your-door, online shopping is only one part of the story.
Today's young Indians aren't 'Indian' at all. They're global consumers with modern values and an increasing desire for an international lifestyle, from Levi's jeans to Starbucks coffee. And the world is beginning to take note.
Google Shopping Express is a revolutionary service that will offer same-day delivery for everything from groceries to electric guitars. With convenient time slots and easy ordering, it's not delivering products, it's delivering free time.
Flipkart: a softly, softly approach to Indian e-commerce
case study·
11 Dec 2012
In a country where e-commerce is widely considered a non-starter, Flipkart has revolutionised Indian online retail with its simple execution and broad product range. But has it really changed the inherently wary attitude of Indian consumers?
Whatever the scale of your enterprise, the innovation culture in India is changing to make it a dynamic environment for partnerships. Sara Diamond unpicks the business opportunities from a complex backdrop of social and educational reform.