As young digital natives enter the workforce, how will their unique characteristics affect the way they perform as salespeople? And how can companies cater to their changing needs in order to get the best from their Millennial employees?
Michael R. Solomon is a thought leader in marketing and advertising. He’s a regular contributor to Forbes.com, where he writes about retailing, consumer behaviour, and branding, and has spoken to Fortune 500 companies, top advertising agencies, and branches of government across five continents.