Lager has been Britain's drink of choice for decades. But the market is shifting away from an emphasis on volume to value – a revolution led by small-time locally-brewed 'craft lagers' like Windsor & Eton Brewery's Republika.

Heineken is bringing the luxury of freshly poured beer into the home – without the hassle of having to brew it. But can a focus on modern sophistication and slick, simple design win over an audience accustomed to heritage and provenance?

After releasing the world's strongest beer, punk Scottish brewer BrewDog reacted to criticism from regulators by releasing an even stronger beer, and packaging it in roadkill. This personality is exactly what keeps fans coming back for more.

At the heart of the renaissance in craft brewing is the increasing thirst for lovingly crafted beers from a new breed of drinker: the 'beer hunter'. This growing tribe is looking beyond the ordinary, and searching for something more.