All over the world, studies show that breakfast has become a rushed, on-the-go affair that's all over in a matter of minutes – many even skip it altogether. But what if that first meal of the day could provide a beauty benefit? That's what Believe Cereals is offering.

With increasingly busy lifestyles, our eating habits are changing. Over half of people in the UK tend to eat on-the-go without the time to sit down to enjoy their food. As we have less time dedicated for eating, on-the-go breakfast products are growing in popularity.

In today's busy world, family mealtime is often neglected. Cereal brand Cheerios wants to make the most important meal of the day a more fulfilling family experience, and something that we should be spending at least seven minutes enjoying.

Although most people’s mornings involve the same routines – showering, getting dressed and eating breakfast – IKEA has found some small distinctions between people across eight major cities. Presented in the 'Life at Home' report, it provides an insight into morning rituals.