From the thousands of photos we have stored in our iPhones to that empty garage, we all have assets that are underused – and ripe for the selling. It’s not just a sharing economy, it’s a selling economy. But do we really want to monetise almost every aspect of everyday life?
Alex Strang is a senior insight editor at Canvas8 who used to be in a punk band that was signed, shaped, and spat out. He enjoys using his experience of being the product to help brands understand how to sell theirs. After studying philosophy and critical theory, he found his feet in the market research world and has been over-analysing consumer behaviour ever since, including his own. He can usually be found playing board games, watching Seinfeld, or trying too hard to make his daughter laugh.
