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How Indians are managing money amid the rise of AI

  • report·
  • 19 Nov 2024

India's gig economy is booming, with the number of gig workers nationwide set to reach 23.5 million by 2030. However, due to the uncertainty of this income stream, most people remain cautious of their finances. How can brands harness tech and education to bolster a sense of financial security?

How social apps help mums find friendship and community

  • report·
  • 18 Nov 2024

Loneliness is sadly common among new parents, especially mothers. As social apps emerge to combat the issue by providing supportive communities and peer-to-peer guidance, how can brands tap into the trend authentically and appeal to a new digital-native generation of mums?

What does Gen Alpha want from gaming?

  • report·
  • 4 Nov 2024

Gen Alpha is all about building, creating, and making things their own. No wonder they love to game – so much so that gaming is to Gen A what social media has been to Gen Z and Y. As this young generation grows, understanding how they see and use digital spaces will be key to capturing and maintaining their interest.

What’s behind the memefication of American politics?

  • report·
  • 30 Oct 2024

With more Americans turning to social media for political information, political memes have become a powerful force in shaping US voter perceptions and election discourse. The rise of AI-generated memes adds a new layer to this trend, raising concerns about worsening misinformation and polarization.

Sorrel Salb on the impact of tech on the creative community

  • report·
  • 25 Oct 2024

Emerging technologies are reshaping creative processes, highlighting a tension between digital tools and a growing desire for authentic, human-driven output. Canvas8 spoke to cultural insider Sorrel Salb to explore the current trends and developments that are impacting the creative community.

Spotlight on: AI-ready retail

  • report·
  • 22 Oct 2024

AI is changing the way we shop, but what are the new expectations around immersive retail? Where will personalisation preferences show up in the future? How are digital agents changing the purchasing journey? And what does all of this mean for the holiday season? Explore AI-ready retail insights with our Spotlight.

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