Following in the footsteps of other digital brands like CNET and WebMD, Airbnb is moving beyond its internet roots into the world of publishing. Helping guests feel at home wherever they are, it's launching a glossy quarterly magazine.

'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new avenues to extend the brand, from leisure to education – a shift with implications reaching far beyond just publishing.

Percolate, a new software service, is built around the idea of building consumer engagement through curation, and is already helping brands such as American Express and General Electric find their inner publishers.

When flying first class, you expect a certain level of sophistication. Quality food and drink, sure, but lofty reading material? American Airlines thinks so, and it's upgraded its in-flight magazine to meet that expectation.Rhapsodyis a glossy tome featuring original work from literary giants.