We've never been so interested in TV shows - but we aren't watching TV. Instead, we're turning to online video - whether it's Netflix or YouTube. But new technology isn't solely responsible – a wider shift in lifestyles is creating a natural path towards hyper-diversification.

If you can sit through a TV program without swiping on Tinder or sending a text, you're in the minority. 56% of Americans are ‘second screeners’. But all this extra entertainment is just a distraction from the main event. How does InAiR technology remove the need for a second screen altogether?

Until now, television viewing has resisted much of the digital flurry, but with people spending time across multiple devices and dipping into a buffet of distractions – from big screens to little screens, Twitter to IMDb – this is changing.

To see into the future of media, take a look at a 12-year-old’s iPad. Gen Z spend 35 hours a week consuming media. In the first of a two-part report, we look at why Gen Z are choosing tablets over TVs, why streaming services are king, and how this generation's behaviour will shape entertainment’s future.