What's your favourite snack? Crisps? A chocolate bar? How about a bag of dehydrated broccoli florets? Although the green stuff might once have been one of the most hated veggies, nutrition experts believe that new snackable formats are set to be a hit with children and adults alike.

Great audio logos can work as branded signifiers - and the subtleties of sound are increasingly being incorporated into products, too. But how much noise is too much? Are there really any benefits to owning a microwave with its own soundtrack?

Sonic branding can be an effective way to convey memorable messages. We know what shower gelfeelslike andsmellslike, but to complete the sensory experience (without tasting it), what does an Original Source shower gelsoundlike?

From understanding buyers’ eye movements to measuring brain activity when we’re shopping, decision science is becoming a market research norm. Author Phil Barden sheds light on the methods and approaches used by Decode Marketing to understand why people do the things they do.