You’ve just won a pitch. A big one. But who actually wants to hear about it? Canvas8 sat down with Dr. Irene Scopelliti, co-author of ‘You Call It ‘Self-Exuberance’; I Call It ‘Bragging’’, to understand why we show off and why we underestimate the negative effects of self-promotion.

When the Olympics roll around every four years, the 16-day extravaganza unites the world in a celebration of sport. But with two cities withdrawing their bids for 2024, the event’s prestige is in doubt. Can reconnecting with its core values make the Olympics – and its sponsors – more appealing?

Not long ago, it was inconceivable that video games would be anything more than a niche pastime, let alone a path to a lucrative career. Yet e-sports now attract millions of fans and major brand sponsorships. How did they come to rival to traditional sports? And can they achieve mainstream success?

What were the underlying themes at Cannes Lions 2015? From encouraging people to improve themselves through the power of shame to enabling people to improve the world through digital channels, many of this year's winners set out to encourage positive behaviour change.