What Olympic values mean for sponsors and spectators
REPORT
8 Mar 2016
What Olympic values mean for sponsors and spectators

When the Olympics roll around every four years, the 16-day extravaganza unites the world in a celebration of sport. But with two cities withdrawing their bids for 2024, the event’s prestige is in doubt. Can reconnecting with its core values make the Olympics – and its sponsors – more appealing?