What’s the appeal of a shoppable apartment?
REPORT
1 Sep 2016
What’s the appeal of a shoppable apartment?

As e-commerce and brick-and-mortar begin to settle into a comfortable co-existence, a new retail format is beginning to emerge, blending the best of both worlds in experiential spaces that are neither store nor home. But why are digital-first labels deciding to go offline at all?

Alex Rueckheim